Celiebo Selects BullsEye PR as Agency of Record

To Promote Launch of Gluten-Free Advocacy Site










BullsEye Public Relations has been chosen by New York-based Celiebo, LLC today as the Agency of Record (AOR) for the start-up company specializing in certifying restaurants for gluten-free compliance and educating chefs, restaurant staff/management and consumers about celiac disease and proper gluten-free preparation. BullsEye will mount an aggressive media relations campaign to heighten trade and consumer awareness of the launch Celiebo, requiring an aggressive two-phase media awareness campaign that will educate potential customers about the benefits of becoming certified.

“Celiebo’s business model is truly impressive and has the potential to be a real game-changer in the restaurant and food service industries,” said John Rarrick, co-founder and CEO at BullsEye PR. Rarrick added that while several grassroots efforts have been started throughout the U.S. to educate chefs and wait-staff about celiac disease and gluten intolerance, Celiebo is the first company to put together a comprehensive curriculum and follow-up program.

Celiebo’s Gluten-Free Restaurant Certification™ is a branding that establishes a restaurant as a safe dining experience for the gluten-free community. In order to achieve this designation, the Celiebo educational team works with the restaurant staff to educate them on how to safely serve a gluten-free patron in every phase of the dining process, from reservation through dessert. They will facilitate the training necessary (in a concise session) so that all staff understands what is involved to safely prepare and serve gluten-free offerings and to create an environment free of cross-contamination. To learn more about Celiebo and their certification process, please visit www.celiebo.com.


About BullsEye Public Relations
New York-based BullsEye Public Relations specializes in securing high profile media placement and developing brand strategy campaigns for companies in the health and wellness, natural food and beverage, entertainment, sports, and consumer packaged goods industries. BullsEye PR also produces award-winning audio and video podcasts and television content through its subsidiary, BullsEye Productions. To learn more, visit www.BullsEyePR.com.