Thursday, April 30, 2009 Celebrates One-Year Anniversary

“WebMD of Holistic Medicine” Reaches New Milestone

The Holistic Option, Inc., which launched the holistic health site, today announced the one-year anniversary of the website., which was launched April 30, 2008, has been dubbed the “WebMD of holistic medicine” and has quickly become the standard as an online resource and community for holistic health, vetted practitioners, discussion forums, and featured content in articles, videos, blogs, latest news, natural products reviews, podcasts and more. Access to the site's extensive and user-friendly library of information is available to the public at no cost whatsoever. is committed to bringing reliable, holistic health information to the mainstream in the United States. The Professional Associations that have come forth to recognize the site, including the American Holistic Medical Association (AHMA), as well as its professional Advisory Board, are key factors in changing the stigma of holistic care that has existed in the United States until now. The site is now averaging 35,000 visitors per month, each spending an average of 5 minutes on the site. Since the site’s inception in April of 2008,’s weekly podcast, “Holistic Health & Wellness”, has gained much popularity. The podcast is featured in the Top 50 Alternative Health shows in iTunes and has over 10,000 subscribers, with an average of 125 new subscribers daily.

"Just one year after launching, traffic to the website is climbing rapidly, many renowned experts have joined our professional Advisory Board, and ‘Holistic Health & Wellness’ is one of the top shows in iTunes” said Kelly Campbell, President and Founder of The Holistic Option, Inc. “The response we've had is incredible, and the rising demand for a reliable health resource and holistic practitioners proves that people want to get back to basics and start living healthier lives, naturally." is looking forward to great prosperity throughout 2009. The company is currently developing an iPhone application, called “Holistic Med” which will allow users to browse natural remedies, connect with holistic practitioners and locate natural product providers in their immediate area. Recent partners include Institute for Integrative Nutrition, Mamaherb, American Association for Health Freedom (AAHF), and GenGreen Life. The company is also developing the first-ever supplemental insurance program for holistic health care, which will enable patients to afford the wellness services they seek and need. The incentive for practitioners to enroll is that the program does not limit their treatment capabilities, requires no paperwork and helps to grow their practices.

A health community for the whole you, the mission of is to increase awareness among consumers about health and wellness from a holistic perspective, which addresses the 'whole person' – body, mind, and spirit – and the root cause or factors of any health condition, not merely the symptoms thereof. Essentially "the WebMD of natural medicine", allows visitors and community members alike to share their experiences and browse natural remedies, articles, videos, blogs, discussion forums, podcasts and natural products, as well as fully-vetted, holistic practitioners throughout the U.S. – for free. To learn more, visit

Tuesday, April 28, 2009

HEAD Penn Racquet Sports Renews Partnership With Beach Tennis USA



HEAD Penn Racquet Sports and Beach Tennis USA (BTUSA) announced that they have renewed their partnership for another year. For the fourth consecutive season HEAD will serve as the official racquet and Penn will be the official ball for all the events comprising BTUSA’s 2009 National Tour, including the season-ending National Championship in Long Beach, NY. HEAD Penn equipment will be used exclusively in all matches and at all events.

Beach tennis, which is essentially doubles tennis played on sand, uses HEAD racquets and Pro Penn T.I.P. 2 low-compression tennis balls. Played both as a recreational and competitive sport, beach tennis is fun for players of all ages.

“HEAD Penn is proud to continue as the official sponsor of Beach Tennis USA – bringing tennis to a new audience in a unique and fun way. We appreciate the efforts of Beach Tennis USA to grow the game and appeal to various player types,” said Amy Wishingrad, National Promotions Manager.

This year’s BTUSA National Tour began with a weeklong tournament/showcase at the site of the Sony Ericsson Open, in Key Biscayne, FL. The 10-city, pro-am tour will conclude at the 2009 National Beach Tennis Championship, in Long Beach, NY on Labor Day weekend, September 5-6.

To learn more about Beach Tennis USA, CLICK HERE.

Friday, April 24, 2009

Beach Tennis USA Returns to Ft. Lauderdale, May 9-10



Beach Tennis USA®, the organization responsible for launching the sport of beach tennis in North America, will hold its Ft. Lauderdale Open May 9-10 on the beach, just north of the Sheraton Yankee Clipper Hotel, in Ft. Lauderdale. Ft. Lauderdale has become a hotbed for beach tennis talent, producing some the pro tour’s best players, including Ric Simeon, Nic Paalzow, and Whitney Kraft. However, players of any skill level can register to play at the event by visiting

On Saturday, there will be both Amateur and Junior’s division tournaments beginning at 10:00 a.m. and Men’s Pro division pool-play beginning at 2:00 p.m. The action heats up on Sunday at 9:00 a.m. with the start of the Mix Doubles Paddle Tournament. The Men’s and Women’s Pro division finals will take place at 4:00 p.m. Players from all over the country will compete for the $1,000 first-place prize, plus a guaranteed spot in the 2009 Beach Tennis USA National Championship in Long Beach, New York on September 5-6.

Beach tennis, which was launched in the U.S. as a pro and recreational sport in 2005 by real estate developer Marc Altheim, is a true hybrid sport that combines tennis and beach volleyball into one exciting and fast-paced game. Played on a regulation beach volleyball court, two players on each team use standard tennis racquets to hit a depressurized tennis ball back and forth over the net without letting it hit the sand.

Since its inaugural season in 2005, Beach Tennis USA has experienced tremendous growth in player participation and crowd attendance, due largely to the company’s creation of regional licensing agreements and local leagues. To date, Beach Tennis USA has signed domestic licensee agreements in Charleston, SC, Tampa, FL, Ft. Lauderdale, FL and the Metro New York region as well as similar international deals in Japan, South Africa, Costa Rica, Puerto Rico and Bermuda.

“Beach Tennis Believes”, the official charity of BTUSA, will be accepting donations throughout the weekend on behalf of Jack & Jill Children’s Center, a non-profit organization that provides family oriented early childhood education and support to strengthen low-income working families, ninety percent headed by single mothers, in Broward County. Beach Tennis Believes helps raise funds and awareness for community centers and youth programs.

To learn more, CLICK HERE.

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Wednesday, April 22, 2009

Beach Tennis USA and EVP Tour Team Up in 2010



Beach Tennis USA®, the organization responsible for launching the sport of beach tennis in North America, and the EVP® Tour, the largest pro-am beach volleyball attraction in America, today announced a joint venture that will bring both sports together for a 10-city national tour in 2010.

“Combining beach volleyball and beach tennis together under one tour banner just makes sense on so many levels,” said Ross Balling, Founder and President of EVP Tour. Balling, who launched EVP in 1994, said he feels that through obvious economies of scale both groups, who host their events on sand volleyball courts using similar net systems, stand to gain as they plan their 2010 seasons. “Together, we can package a tour that allows our corporate partners to reach a larger, more diverse mix of their core audience. I think this tour will create a kind of beach lifestyle activation platform that has not been done before,” Balling added.