Sunday, March 14, 2010

Adina Holistics Rocks 2010 Natural Products EXPO West

Adina for Life Brand Ambassadors and "Biggest Loser" contestants, Filipe and Sione Fa, turned a few heads at EXPO West when they launched into the Haka, a traditional island war chant.

At EXPO West, Adina for Life also introduced new President and Chief Operating Officer, Norman Snyder (second to left). Snyder served as COO at Rheingold Brewing Company and SoBe Beverage, where he worked closely with Adina for Life CEO and beverage industry icon John Bello.

And check out the new flavor of Holistics--Jade Green Tea with Tulsi, available in stores everywhere.

CLICK HERE to follow the Adina Monkey on Twitter.

CLICK HERE to find Adina Holistics in a store near you.

Friday, March 12, 2010

Adina For Life Unveils Two New Varieties of Holistics™ At 2010 Natural Products EXPO West The

The “Drink No Evil” Team Introduces New President, Norman Snyder

San Francisco-based Adina for Life, Inc., creators of Adina beverages, today announced it will exhibit at the 2010 Natural Products EXPO West, at the Anaheim Convention Center, in Anaheim, CA. At EXPO West, Adina will unveil two new flavors in its line of 100% USDA Organic, Fair Trade, fruit-infused herbal beverages, “Adina Holistics™”—Jade Green Tea with Tulsi, and Coconut Guava with Lychee.

Joining the Adina team at Expo West are brand ambassadors and contestants from NBC’s “The Biggest Loser”, Filipe Fa and Sione Fa. The Fas will be on hand to discuss how they lost a combined 360 lbs, and how they have kept that weight off through a highly disciplined program of exercise and healthy eating and drinking habits—including the elimination of beverages containing High-Fructose Corn Syrup.

Adina’s management team also received a major upgrade this month with the addition of new President and Chief Operating Officer, Norman Snyder. Snyder, who was most recently President and Chief Executive Officer of High Falls Brewing Company, in Rochester New York, has over 15 years of senior- level management experience in the beverage industry. He also served as COO at Rheingold Brewing Company and SoBe Beverage, where he worked closely with Adina For Life CEO and beverage industry icon, John Bello.

In May of 2009, Adina For Life introduced Adina Holistics™ Herbal Elixirs in California and Northeast test-markets. By year-end, it was clear Adina had succeeded in creating a winner; defining an entirely new beverage category supported by a motivated and capable DSD network. “Holistics actually outperformed SoBe in its first year in business,” said John Bello, Adina’s acting CEO and founder of SoBe Beverage. “Holistics is on trend with what consumers and retail buyers want, while providing independent distributors with a brand that can compete in a market in need of some excitement.”

Adina Holistics™ uses adaptogenic herbal extracts known to exert a normalizing influence on the body with flavors that include: Pomegranate Acai with Yumberry, Cranberry Grapefruit with Goji, Mango Orange with Chamomile, Blackberry Hibiscus with Rooibos, Passion Peach with Amalaki. New flavors, which will launch in March 2010, include Coconut Guava with Lychee and Jade Green Tea with Tulsi.

With market earnings gained during the first eight months since Adina Holistics™ was introduced, the Adina management team made several swift modifications and enhancements to the formulas and packaging to further improve performance in 2010. Those changes included flavor and packaging improvements to give Adina Holistics™ an even more competitive taste profile, stronger shelf presence, and differentiation within the six-variety fruit-infused herbal elixir lineup. “I’m confident in all the improvements and believe we have all the pieces in place to get the monkey howling in 2010,” says Bello.

About Adina for Life, Inc:
Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla®, and SoBe®. Inspired by the vision to create a world that “Drinks No Evil”, these industry innovators came together to grow Adina and change the way the world does business—one drink at a time. The company is dedicated to producing great-tasting, better-for-you, fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

Adina for Life, Inc. has three product lines: Adina Holistics™ Herbal Elixirs, Barista Brews™ All-Natural Coffee Drinks, and Organic Tribal Blends™ Coffee Drinks. For more information or to follow Adina Holistics on Twitter, visit

Beach Tennis USA to Host International Open Tournament At 2010 Sony Ericsson Open, March 27-28

Beach Tennis USA®, the organization responsible for launching the sport of beach tennis in North America, in partnership with Vision Italia, the leading European beach tennis paddle supplier, will host a two-day international open beach tennis tournament, March 27-28, at the site of the Sony Ericsson Open, in Key Biscayne, FL. The tournament, which features a total prize purse of $3,000, marks the fifth straight year BTUSA has held an event at the Sony Ericsson Open, and their first joint venture with Vision Italia. Competitors in all divisions can register to play at Early registration is encouraged, as player space is limited and available on a first come first serve basis.

Pro Doubles division pool play will take place on Saturday, March 27, 9:00 a.m., at Crandon Park South Beach, directly in front of the cabanas. Registration fees are $65 per person. BTUSA members can register at the reduced fee of $50 per person. Mixed Pro Doubles division players can check in at 3:00 p.m. Registration fees for Mixed Pro Doubles division are $40 per team (BTUSA members pay $30 per team).

On Sunday, March 28, players advancing to the quarterfinals of the Pro Doubles divisions will begin match play at 9:00 a.m., on the site of the Sony Ericsson Open. The Women’s Pro Doubles final will take place at 2:00 p.m. and the Men’s final at 5:00 p.m.

“We’re very excited to bring an all-paddle beach tennis event to the Sony Ericsson Open this year,” said Marc Altheim, Founder and Commissioner at Beach Tennis USA, referring to the organization’s decision to convert from standard tennis racquets to beach tennis paddles as the official tournament equipment for the 2010 season. “We’re hopeful this tournament with Vision Italia will be the first of many joint ventures that will help spread the word about competitive and recreational beach tennis throughout the U.S.,” added Altheim.

Additionally, first-time players can register online to compete in the Amateur Doubles division, which will be played on Sunday, March 28, at 9:00 a.m., at Crandon Park South Beach. Registration fees for the Amateur division are $40 per team ($30 per team for BTUSA members).

On Monday, March 29, BTUSA will hold a paddle instructor certification class, hosted by two-time BTUSA National Champions, and reigning European Champions, Matteo Marighella and Alex Mingozzi. Upon completion of the full-day course, graduates will earn a BTUSA teaching certificate, and be eligible to work as an instructor at any of BTUSA’s “Places 2 Play”. The cost of the certification course is $150 per person. Participants in the course will also receive USPTR beach tennis instructor certification. For more information, contact Jim Lorenzo at

About Beach Tennis USA

Beach tennis, which was launched in the U.S. as a pro and recreational sport in 2005 by real estate developer Marc Altheim, combines tennis and beach volleyball into one exciting and fast-paced game. Now in its sixth season, Beach Tennis USA has established itself as the leading pioneer of American beach tennis. The company continues to grow by adding new certified “Places 2 Play” in various U.S. cities and is the one of the leading suppliers of beach tennis paddles, nets and apparel. To learn more about this fast-growing sport, or to join the movement, visit

About The Sony Ericsson Open

The 2010 Sony Ericsson Open will be played March 22-April 4 at the Tennis Center at Crandon Park in Miami. The combined event, founded by Butch Buchholz in 1985, is owned and operated by IMG. The Sony Ericsson Open is one of nine ATP Masters Series events on the ATP calendar, a Premier Mandatory event on the Sony Ericsson WTA TOUR calendar, and features the top men's and women's tennis players in the world. In 2009 British standout Andy Murray defeated Novak Djokovic for his first Sony Ericsson Open title, while rising Belarusian star Victoria Azarenka knocked off Serena Williams to capture her first title in Miami. For ticket information, call (305) 442-3367 or visit the website at

Wednesday, March 10, 2010

MIGGS Performing "Girls and Boys" on CBS Atlanta Morning News

Check out the exclusive pre-order of the new album by MIGGS, "Wide Awake".

CLICK HERE to follow them on Twitter.

For upcoming tour dates, visit

Saturday, March 6, 2010

Wedding Flowers specialist wins WeddingWire 2010 Bride’s Choice Awards

The annual Bride’s Choice Awards recognizes and celebrates excellence in quality and service within the wedding industry, as determined by recent reviews and extensive surveys from over 500,000 newlyweds., a wedding flowers specialist, is among the top five percent of all vendors in the WeddingWire community, which includes over 100,000 wedding professionals across the US and Canada. Awards were given to winners across 19 different service categories, from wedding venues to wedding photographers.

“We are excited to recognize and honor the success of the top wedding professionals within the WeddingWire Community,” said Timothy Chi, WeddingWire’s Chief Executive Officer. “The annual Bride’s Choice Awards program has given us the unique opportunity to highlight the best wedding professionals in each region as reviewed by brides and grooms who have utilized their services in the past year.”

"We are happy to announce is among the very best within the WeddingWire Network, which includes WeddingWire and Martha Stewart Weddings. We would like to thank our past newlyweds for nominating us for the 2010 Bride’s Choice Awards."

About provides fresher and more affordable wedding flowers to U.S. weddings directly from the flower fields of Colombia using the power of e-commerce and FedEx shipping. Bridesign flower artisans handcraft each wedding bouquet, boutonniere, corsage as well as wedding centerpieces and ship them to arrive two days before the wedding. Bridesign offers a 100% satisfaction guarantee and maintains a double back-up system. The result has been a perfect track record for supplying fresh flowers for the wedding day. is the wedding division of Vistaflor, a 40-year old flower grower that is a leading supplier of fresh cut flowers to the largest big-box retailers in the U.S. supplies flowers from Florverde® certified farms that meet the stringent U.S. requirements for providing favorably work conditions for employees and sustainable environmental conditions for the flower fields of Colombia.

For more information, please visit our site:

Tuesday, March 2, 2010

New Album by MIGGS , "Wide Awake", Now Available Through Exclusive Pre-Order

"Wide Awake",the new album by MIGGS, is now available through this exclusive $7.99 pre-order!

CLICK HERE to order your copy today and receive free shipping.

To catch MIGGS on tour, visit