Monday, December 28, 2009

Celebrate National Chocolate Day With Q.bel



Come celebrate National Chocolate Day with Q.bel All-Natural Chocolate Wafer Bars and Wafer Rolls with a special, one-day Twitter contest. To enter, simply "re-tweet" (RT) the audio message posted HERE, and you could be selected at random to win a case of Q.bel Chocolate.

Enter before 5:00 PM Pacific, December 28, 2009.

CLICK HERE to follow Q.bel on Twitter.

To learn more about Q.bel, visit www.QbelFoods.com.









TweetMic | qbelchocolate's audio tweet

Wednesday, December 9, 2009

Adina Holistics Wins BevNet "Best of 2009"








Holistics Wins Best Non-Carbonated Beverage!

Adina’s Holistics line is poised to do what many brands have for the past decade struggled to do: fill the giant shoes left by the likes of SoBe. Sure, they needed a heavy dose of John Bello, SoBe’s founder and now Adina’s CEO, to do it, but it works. The brand that Bello, along with Adina founder Greg Steltenpohl, have created blends just the right ingredients, including high quality flavor, great packaging, and an irreverent monkey character into something that’s fun and on point with what the mainstream but “trying to be healthy” consumer is looking for.




CLICK HERE to find Adina Holistics in a store near you.

CLICK HERE to follow the Adina Monkey on Twitter.

Thursday, December 3, 2009

NBC's Biggest Losers Filipe Fa and Sione Fa with Adina Holistics on NBC Connecticut

Adina Holistics has made its way to Connecticut. Now New Englanders can Drink No Evil.

CLICK HERE
to follow Adina Holistics on Twitter.

CLICK HERE to find Adina Holistics in a store near you.

Holistics is the organic herbal tea, infused with awesome fruit flavors that goes great with food or on its own.


Monday, November 16, 2009

Filipe Fa and Sione Fa from NBC's "The Biggest Loser" Talk About Adina Holistics in Greenville, NC

Biggest Losers Filipe Fa and Sione Fa are on a nationwide awareness campaign against high fructose-filled beverages. Learn all about Adina Holistics, the new line of organic, herbal beverages. Drink No Evil!





CLICK HERE to follow the Adina Monkey on Twitter.

CLICK HERE to find Adina Holistics in a store near you!

Tuesday, November 10, 2009

SoBe's John Bello Backs Adina Holistics

SoBe's John Bello Backs Adina Holistics

Brandweek's Kenneth Hein reports on The Lizard King's return to beverage greatness.

Friday, October 30, 2009

Adina For Life CEO, John Bello on The Dr. Pat Show






CLICK HERE
to listen to the interview now.

CLICK HERE to find Adina Holistics at a store near you.

CLICK HERE to follow Adina Holistics on Twitter.

Thursday, October 29, 2009

Angie Goff Loves Bridesign.com and Saving Big on Wedding Flowers



WUSA-9 Reporter, Angie Goff test drove these beautiful wedding flowers from Bridesign.com. She loves them. You will too.

Learn how people all over the country are finding affordable flowers online at Bridesign.com.

CLICK HERE to follow them on Twitter.

Wednesday, October 28, 2009

Filmmaker J. Paris To Screen "Birthday Free For All" at New York International Independent Film & Video Festival

Award-winning filmmaker J. Paris will screen his new documentary, “Birthday Free For All”, at the New York International Film and Video Festival, Thursday, October 29, at 10:00 p.m., at Village Cinema East, 181 Second Ave, in Manhattan. The film chronicles Paris’ birthday, where he tests the limits of human generosity among the strangers he encounters during the 24-hour adventure.

Cruising the streets of New York and New Jersey in a 1985 Oldsmobile Cutlass Supreme, Paris and crew cross paths with a myriad of unusual characters, ranging from the seemingly ordinary to the delightfully macabre, in quest of obtaining as much free stuff as possible.



“This film definitely proves that the best things in life are free! The generosity of the human spirit will never cease to amaze. We received everything from donuts, scratch off lotto tickets, a watch, free car wash, sniper rifle bullets—the list goes on and on,” said Producer/Director/Writer, J. Paris. Paris also won acclaim last month at the Cinema City International Film Festival, in Los Angeles, taking the Best TV Pilot Award for his new show, “Auto Archaeology”.

To purchase tickets for the screening of “Birthday Free For All”, visit www.nyfilmvideo.com. To learn more about filmmaker J. Paris, visit www.tilii.com.

Biggest Losers--Filipe Fa and Sione Fa Declare Holistic Warfare. Join the Team at Adina For Life



Sione Fa and Filipe Fa with Adina For Life CEO, John Bello at the 2009 NACS Show in Las Vegas







Adina for Life, Inc., creators of Adina beverages, today announced that Filipe Fa and Sione Fa, contestants from last season’s “The Biggest Loser” on NBC, have joined the Adina Team as their newest Brand Ambassadors to promote the launch of “Adina Holistics™”, the company's new line of organic, herbal beverages. Adina welcomes the Phoenix, AZ natives, who were fan-favorites on “The Biggest Loser”, as they launch a campaign to take a stand against the myriad of artificially sweetened, High Fructose Corn Syrup-filled beverages that proliferate the coolers of convenient stores across America.




"When I weighed 360 lbs., I never really bothered reading the labels of the beverages I drank. The calories can really add up with those super-sugary sodas and sports drinks," said Filipe Fa. "Now I'm hyper-aware of what's on the label. When I tasted Adina Holistics, I was amazed at just how much great flavor they packed into a low-sugar drink."

CLICK HERE to follow Adina Holistics on Twitter.

Friday, October 23, 2009

John Bello and Adina Holistics on Fox 5 Las Vegas




Adina for Life CEO, John Bello showed Fox's Amy Carabba his monkey at the NACS Show in Las Vegas.

Drink No Evil!

CLICK HERE to follow the Monkey on Twitter.

CLICK HERE to find Adina Holistics in a store new you.

Thursday, October 22, 2009

Monday, October 19, 2009

In No Particular Order, Episode 71, "Yoga Quotes From The Balloon Boy"


CLICK HERE to listen to the podcast now on your desktop.

CLICK HERE to subscribe to In No Particular Order in iTunes. It's free!


A podcast by two guys who are absolute authorities on absolutely nothing wax poetic about random topics pulled from Chuck's hat. Occasional guest rants and Podsafe music.

This episode is brought to you by GoToMeeting. Try GoToMeeting free for 30 days! For this special offer, visit www.gotomeeting.com/podcasts

WARNING: This show has nothing to do with public relations for food, beverage, sports, entertainment or consumer products, or the business affairs of BullsEye Public Relations. If you are searching for podcasts that address the daily trials and tribulations of the communications industry, you should look elsewhere. Furthermore, it should be noted that this show may increase both horsepower and torque.

In No Particular Order, Episode 71, “Yoga Quotes From The Balloon Boy”

Balloon Boy, worst ways to die, baseball in November, and registered sex offenders.

This Week’s Music:
Don Shelden- "It Happened In Monterey"
Screwface- "The Crusher"
Wack Ass Egyptians- "Wack Ass Egyptians"
All Music Courtesy of The Podsafe Music Network
Support independent music or you won't get into heaven.

Here are your links:
http://www.donshelden.com
http://www.adinaworld.com
http://gotomeeting.com/podcasts
http://bullhorn-podcast.blogspot.com/2009/10/filipe-fa-and-sione-fa-from-nbcs.html

Email us at studio@inpocast.com
Follow us on Twitter at http://twitter.com/gus123

Learn about what we do for a living at www.bullseyepr.com

Friday, October 16, 2009

Filipe Fa and Sione Fa from NBC's "The Biggest Loser" to Become Brand Ambassadors for Adina Holistics












Adina For Life Declares Holistic Warfare
At 2009 NACS Show
Adina Holistics—New Line of Organic, Herbal Elixirs and
“Biggest Losers” Filipe Fa and Sione Fa Lead the Charge
Against Artificial, HFCS-Ladened Beverages.
Drink No Evil!


San Francisco-based Adina for Life, Inc., creators of Adina beverages, today announced its participation at the NACS Show 2009 in Las Vegas, NV on October 20-23, where it will mount an aggressive awareness campaign to promote the launch of its new line of herbal elixirs, “Adina Holistics™”. Taking a stand against the myriad of artificial, High Fructose Corn Syrup-filled beverages that proliferate the coolers of convenient stores across America, Adina Holistics is inspired by a vision of a world that “Drinks No Evil”.

The Adina management team, comprised of seasoned beverage industry veterans that include the Founders of Odwalla® and SoBe®, have created the new line of herbal beverages specifically for consumers who live healthy and active lifestyles, in search of better tasting, better-for-you choices.

“This year’s NACS Show is a great forum for us to champion the ideal that consumers are demanding healthier beverage choices—not just at the health food stores and gyms, but at the corner deli and gas station,” said Greg Steltenpohl, Co-Founder of Adina for Life, Inc. Steltenpohl, who recently brought in SoBe Beverage founder John Bello as Adina’s Acting CEO, will also be on hand at the NACS Show to unveil the new line.

Joining the Adina team at the NACS Show are newly appointed Adina Brand Ambassadors and contestants from season seven of NBC’s “The Biggest Loser”, Filipe Fa and Sione Fa, who will be on hand to sign autographs throughout the show. “When I weighed 360 lbs., I never really bothered reading the labels of the beverages I drank. The calories can really add up with those super-sugary sodas and sports drinks,” said Filipe Fa. “Now I’m hyper-aware of what’s on the label. When I tasted Adina Holistics, I was amazed at just how much great flavor they packed into a low-sugar drink.”

Acknowledging the growing awareness and acceptance of holistic and natural health by U.S. consumers, “Adina for Life” created the line of Holistic drinks that tap into the 5,000-year-old “emerging trend” of Ayurveda. Adina Holistics™ are infused with adaptogenic herbal extracts known to exert a normalizing influence on the body with flavors that include: “Honey Lemon Aloe”, “Mango Orange Chamomile”, “Blackberry Hibiscus”, “Peach Amalaki” and “Honey Eucalyptus” in addition to the new flavors that were launched last month, “Grapefruit Goji” and “Pomegranate Açaí”.

Adina Holistics™ follows the recent successful launch of Adina “Natural Highs™” coffee energy drinks which received the “Best of 2008” award from BevNet.com, Inc., the leading beverage industry publisher. “Natural Highs™” is available in five flavors: “Carmel Kick”, “Vanilla Nutcase”, “Mocha Madness” and “Double Xxpresso”.

Adina Holistics™ was launched in May 2009 in two strategic markets; California and throughout New England with a strong DSD network, many of which collaborated with Adina in the development of the products and packaging. As of September 2009, distribution has expanded to the Midwest in states such as Ohio, Indiana and Illinois, as well Colorado, Nevada, Utah, Arizona, Texas and New Mexico. The company also plans to distribute to locations in New York in late October 2009.

About Adina for Life
:
Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla®, and SoBe®. Inspired by the founder vision to create a world that “Drinks No Evil,” these industry innovators came together to grow Adina and change the way the world does business—one drink at a time. The company is dedicated to producing great-tasting, better-for-you fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

Adina natural beverages has three product lines: its newest Adina Holistics™, launched in spring 2009; Natural Highs Coffee Energy; Adina Tribal Blends, an organic fair trade line of exotic gourmet coffees and tea, launched in late 2007. For more information, visit the Adina Web site at www.AdinaWorld.com.

CLICK HERE to follow Adina Holistics on Twitter.

Wednesday, September 30, 2009

"The Frank Sinatra Songbook" featuring Don Shelden and Jazz Legends, October 17, at Purchase College



Recording artist Don Shelden will be paying tribute to Frank Sinatra as he performs “The Frank Sinatra Songbook” on Saturday, October 17 at 8:00 p.m. at The Performing Arts Center at Purchase College in Purchase, NY. Legendary jazz singer Annette Sanders and legends Bucky Pizzarelli on guitar, Derek Smith on piano as well as the Rick Visone All-Star Big Band, join them in a night to remember.

Tickets for the show are on now on sale, and can be purchased at the Box Office at the Pepsico Theatre at Purchase College or to order call (914) 251-6200 or visit www.artscenter.org. Doors open at 7:30 p.m.


View all The Performing Arts Center at Purchase College events at Eventful

Tuesday, September 29, 2009

Adina Holistics Shakes Up the Beverage World At Natural Products Expo East



San Francisco-based Adina for Life, Inc., creators of Adina beverages, exhibited at the 2009 Natural Products EXPO East in Boston, MA to promote the launch of its new line of herbal elixirs, “Adina Holistics™”. Inspired by a vision of a world that “Drinks No Evil”, the Adina team, comprised of seasoned beverage industry veterans that include the Founders of Odwalla® and SoBe®, have created the new line of herbal beverages for the health conscious individual looking for an alternative to sugary energy drinks.

Acknowledging the growing awareness and acceptance of holistic and natural health by U.S. consumers, “Adina for Life” created the line of Holistic drinks that will tap into the 5,000 year old “emerging trend” of Ayurveda. Adina Holistics™ uses adaptogenic herbal extracts known to exert a normalizing influence on the body with flavors that include: “Honey Lemon Aloe”, “Mango Orange Chamomile”, “Blackberry Hibiscus”, “Peach Amalaki” and “Honey Eucalyptus” in addition to the new flavors that were launched last month, “Grapefruit Goji” and “Pomegranate Açaí”.





The unveiling of the new product line coincides with the launch of the company’s website, www.AdinaWorld.com, which was built to maximize consumer participation and real-time brand emersion, utilizing existing web 2.0 technologies, connecting communities and inspiring participation. The site features integrated Flickr Photostreams, Facebook Pages and Twitter accounts, and comprehensive product information that actively cross-links ingredients throughout the web.














Adina showcased Holistics and Natural Highs, its line of delicious, Fair Trade coffee energy drinks.












Adina for Life CEO John Bello and Chairman/Co-Founder Greg Steltenpohl interviewed by Dr. Pat of The Dr. Pat Show.
















Here's Melissa, from Connecticut. She responded to our Twitter request and came by the booth to screech like a monkey. For her efforts, she got an Adina Swag Bag, full of monkey-emblazoned apparel.




CLICK HERE to learn more about Adina Holistics.

Tuesday, September 22, 2009

Wednesday, September 16, 2009

Bridesign.com Featured on CW Philly Wake Up News

Wedding Flowers...Fresh, Easy, and Affordable





Visit Bridesign.com to learn how you can save 30% or more off the price of your wedding flowers.

Wednesday, September 9, 2009

Whitesell and Henderson Reclaim Title at Beach Tennis USA 2009 National Championship




Lee Whitwell and Joslynn Burkett Sweep Competition

The 2009 Beach Tennis USA National Championship produced two days of exciting, fast-paced action. For the first time ever, the National Championship in the United States featured a “Paddle Battle” in addition to the regular racquet competition. On Saturday, September 5, teams from all over the world competed using paddles, rather than conventional tennis racquets. The European athletes in attendance, who have played with paddles for years, were the teams to beat in this tournament. In the Men’s Pro division finals, it was two Italian teams that would square off: Gianluca Chirico and Massimo Mattei (Ravenna, IT) versus Maurizio DiCori and Emanuele Bianchedi (Ravenna, IT). Both teams are very familiar with the sport of beach tennis, having competed in over 100 tournaments in Italy, combined. Although DiCori and Bianchedi were new-comers to American sand, it was no detriment to their game, as they defeated Chirico and Mattei 8-5. Over on the Ladies Pro Division, the finals match consisted of two Southern California teams, Lee Whitwell and Joslynn Burkett (San Diego, CA) versus Lucy Streeter and Kristen Flagler (Hermosa Beach, CA). Flagler and Streeter knocked out Nadia Johnston (Long Beach, NY) and Nicole Melch (Cresskill, NJ) in the semi-finals to advance, however they were no match for the duo from San Diego as they easily captured the first Paddle Battle title by a score of 8-4.

Sunday, September 6 featured the tennis racquet version of the 2009 Beach Tennis USA National Championship. In the Men’s Pro Division, the two-time defending champions Matteo Marighella and Alex Mingozzi (Ravenna, IT) advanced to the finals to face off against former national champions Chris Henderson and Phil Whitesell (Charleston, SC). Henderson and Whitesell, who won titles in 2005 and 2006, were eager to defeat the Italians and bring the trophy back to the U.S. In dramatic fashion, the pair of Americans stunned the crowd as they delivered powerful serves, which was enough to defeat the seemingly unbeatable Italian team, 8-6. In the Ladies Pro Division, it was the duo from San Diego, CA yet again who would advance to the finals. Lee Whitwell and Joslynn Burkett would face the hometown hero, Nadia Johnston, and her partner, Nicole Melch, who have been unstoppable in the tournaments in which they competed this season. The only thing fiercer than competition was the wind that made it very difficult to serve the ball. But the Ladies battle through and seemed to be on par since a tiebreaker set was necessary. The San Diego team proved to be too much for Melch and Johnston as they gained and maintained momentum in the tiebreaker set to win it, 9-8(5). Whitwell and Burkett cleaned up in Long Beach, NY, winning both the Paddle Battle finals and the 2009 Beach Tennis National Championship.

Thursday, August 13, 2009

Adina Holistics Featured in FunctionalDrinks




CLICK HERE TO READ THIS



Adina Holistics was featured in the August issue of FunctionalDrinks.

Like everyone else, these guys love the Monkey!

CLICK HERE to follow the Monkey on Twitter

On Facebook? CLICK HERE to buddy-up to the Monkey.

Thursday, July 30, 2009

Adina for Life Featured in Nutrition Business Journal






For some beverage manufacturers, a deal with The Coca Cola Co. or PespisCo may represent the culmination of one's career in the industry and a one-way ticket to retirement. But that was not the case for serial entrepreneurs John Bello, who sold the rights to his functional beverage brand SoBe to Pepsi in October 2000 for $370 million, and Greg Steltenpohl, who got $181 million for his better-for-you beverage brand Odwalla from Coke one year later. Not content to rest on their laurels after inking their multi-million deals, Bello and Steltenpohl instead have formed their own version of a beverage team to produce a new drink company called Adina for Life Inc. The company features beverage offerings: Adina Holistics, an herbal elixir launched in the spring of 2009; and Natural Highs Coffee Energy and Adina Tribal Blends, which are organic tea and coffee products that were launched in late 2007.

Like Odwalla and SoBe, Adina for Life taps into the growing consumer preference for better-for-you beverages--a trend that continues to provide life for the big beverages companies beyond carbonated soft drink sales, which have slowly dwindled in the United States since 2006. In 2008, U.S. sales of carbonated soda dripped an additional 3%, according to Beverage Digest. In response, beverage behemoths Pepsi and Coke have spent the better part of the last decade diversifying their respective product portfolios so that the rapidly changing beverage landscape doesn't leave the behind. The sugary caffeinated staples of the past are being replaced by drinks that have a more sustainable future in the increasingly health-conscious beverage market. Particularly popular are the drinks with fortified ingredients added. The $21.2 billion U.S. functional beverage market grew 8/4% in 2008 and has seen a compound annual growth rate of 12.5% over the last 10 years.

Since 2001, Odwalla and SoBe have enjoyed continued success, and the trend of better-for-you beverage company acquisitions continues. Coca cola has added Honest Tea and Vitamin Water to its portfolio in the past two years. Pepsi has bolstered its product line with brands such as Naked Juice and the all-natural sparkling fruit juice IZZE.

Investors Embrace Fair Trade

Adina for Life was founded shortly after Steltenpohl's non-competitive period with Coke had ended in 2004 and after the Odwalla founder had taken an interest in Fair Trade movement during his extensive travels with his wife, Dominique Leveuf. During that period, the pair was introduced to an African from Senegal named Magatte Wade-Marchand, who had a number of traditional African recipes that she was interested in bringing to market. The three-person team of Steltenpohl, Wade-Marchand and Leveuf got the company up and running in 2005 with investments of more that $5 million following presentations to Keiretsu Forum, an angel investor network group that looks for socially responsible and financially attractive investments. Bello didn’t join the team until 2008, during the company's second wave of funding. The company initially featured beverages containing hibiscus and other African ingredients, though Steltenpohl and the team quickly found that the recipes were not adaptable to the western pallet on a large-scale, so they began reformulating and looking at new approaches for the product line.

Adina was founded on the sustainability principles incorporated in Fair Trade practices, but Steltenpohl, who is Adina's co-founder and chairman, found that the Fair Trade conversation was easier to have around the coffee category than it was for some of the other African ingredients he has been eyeing. In addition, Steltenpohl saw un-tapped sales potential in the Fair Trade coffee market give the category's leader--Starbucks--was dedicating only about 2% of its overall business to Fair Trade. These realizations led to the inception of Adina's product line Adina Tribal Blends, which consists of read-to-drink (RTD) organic coffee and tea beverages. The Tribal Blends line was launched in late 2007 in natural & specialty retail outlets. Along with the Natural Highs Coffee Energy brand, Adina's coffee beverages grew 90% in 2008 Steltenpohl reported.

The early success of the Tribal Blends beverages helped the company secure a second investment of $6.6 million from Sherbrooke Capital in April 2008. In addition to the funding, Sherbrooke, a Boston-based venture capital firm, helped bolster the management team by brining in Bello as acting CEO while also promoting Bruce Schroder to president and chief operating officer. Schroder has previously been involved in Starbucks' and Pepsi's joint venture in the Frappucino brand, which also represents Adina's biggest competitor in the RTD coffee category. Bello added a unique set of skills and brought more than 20 years of experience in the beverage business to Adina. "He has a lot of ideas about how to expand the market into a mainstream, mainline beverage environment," Steltenpohl told NBJ. "John is very savvy about how to create excitement and interest in small brands an sort of disruptors of the status quo in the beverage industry."

Once Adina had secured funding, it was left with the dilemma of staying true to its core values of supporting Fair Trade, organic and sustainability while also implementing aggressive growth strategies to compete with companies such as Starbucks and Pepsi. According to Steltenpohl, the expense side of the business has presented unique challenges to the company. When factoring in the 10% premium Fair Trade ingredients typically cost, not to mention the 10% to 15% premium associated with organic, Adina often pays as much as 25% more than its competitors are paying for ingredients. But, as Steltenpohl explained, such a premium is worth the investment because Fair trade and organic both align with a shift in consumer purchasing values that is well underway. "Investors are betting that this platform is going to catch on," Steltenpohl said. "Around the issues of sustainable sourcing--the human side, the labor side and the working- conditions side, responsible multi-national corporation are going to start moving that way because that's what the consumer wants. We're of the belief that if we have to pay more, then that's a good thing to do."

Still, sustainable practices and Fair Trade do not necessarily translate into a profitable business model. "It is challenging to get much support within the supply chain for Fair Trade. I think everybody just looks at their profitability first," Steltenpohl added. "If you can make it wildly successful, then they are happy to support and promote the product. If you can't, then it's a bit Darwinian out there."

Anatomy of a Brand

The management team implemented by Sherbrooke began putting its stamp on Adina almost immediately. The company expanded its product line in February 2009, with the launch of a functional herbal beverage that is described by Bello as "not a water, not a juice, but something in between."



Branded Adina Holistics, the line is based around the concept of incorporating Ayurvedic medicine and herbal extracts into a beverage. Bello said the reason he decided to get involved with Adina is that the company possessed a great concept--holistic beverages--but needed help with execution. "My fundamental belief in any consumer product, particularly beverages, is that it needs to be a concept that can be built out in a platform that is not specific to a fruit," Bello said.

Bello brought a number of concepts from SoBe to Adina for Life, including the utilization of an exclusive independent network of distributors to bring the company's products to market. This was something Bello had done with SoBe, and it was something Odwalla utilized because of it's refrigeration needs, but the practice had been all but phased out of the beverage industry over the past decade as Pepsi and Coke continued to acquire beverage companies and utilize their own network of distributors. "The distribution scenario has become somewhat muddled in the natural channel with third-party distributors being crowded out by Coke and Pepsi. One day [a distributor has] a big brand and the next day they don't," Bello explained, referring to brands such as Honest Tea and SoBe, which have been acquired and shifted to their parent company's network of distributors. "Our method to market is very direct using disenfranchised distributors," Bello added. "They get to share in the upside; they are stakeholders in the business." Adina for Life has also worked out agreements so that it's network of independent distributors will actually benefit if the company is acquired.

Two Styles, One goal

Both Steltenpohl and Bello have seen their share of companies rise and fall in the beverage industry over the course of their careers, and each executive brings a different skill set to Adina. Bello, who might be described as the classic CEO, possesses a knack for capitalizing on hot trends and has a no-nonsense, bottom line-oriented approach to business. His focus is admittedly more on the day-to-day operations than it is on the issues of Fair Grade and sustainability. Steltenpohl, on the other hand, is Adina's idealist. He is more soft spoken that Bello and possesses and appreciation for sustainability, Fair Trade and high-quality materials. He is the catalyst for staying true to the company's core values.

Investors hope that the combination of the two will produce the next breakthrough brand in the mass market, though both Bello and Steltenpohl understand that many unsuccessful companies have entered the market with similar aspirations. "Every day you see entrepreneurs get excited about the sex appeal of the beverage business. The barriers to enter the market are small relative to other businesses. It's not hard to get a bottle and a label," Bello said. "Success is the ability to sustain that over a long periods of time. It's a penny profit business. Many come and very few are chosen."

Steltenpohl and Bello each possessed different motivations for diving back into the highly competitive beverage market, but both share the same goal of producing a brand that is as successful as their previous ventures. The Holistics line is the first product by Adina that has been released under both Steltenpohl's and Bello's leadership. The new product features some of the same element s that helped turn Odwalla and SoBe into successful brands. All three brands use an animal as an icon: Odwalla utilized a bird, SoBe a lizard, and now a monkey at Adina. Steltenpohl also found in his time at Odwalla that some of the most esoteric drinks turned into its most popular flavors, so that led him to believe consumers would embrace different herbal extracts featured in the Holistics line, including aloe, chamomile, hibiscus, amalaki and eucalyptus. Cold brewing is another concept Steltenpohl brought from Odwalla to Adina, where it is being used to help prevent the antioxidant properties in the company's coffee ingredients from being destroyed.



Using strategies and tactics brought over from Odwalla and SoBe, Bello and Steltenpohl are attempting to once again build a brand that is unique and that consumers can embrace. "The beverage business is all about discovery; all the brands that have been brought up by the big guys were discovered by young people and influencers--they are all saying something different. There aren't wannabes," Bello said. However, to truly be successful, Adina's products need to be more than just concepts and be able to stand on their own, Steltenpohl added. "The risk is born by the brand, and entrepreneurs shouldn't thing that because they are doing the right thing, they will be celebrated by the industry."

Adina's goal for 2009 is to double it's sales. "Our long-term goal is to create another Odwalla or SoBe," Steltenpohl said. "We want to reach the consumer directly with a brand they can really relate to." Bello has similar aspirations. "Successful entrepreneurs need to deliver something new a t the right time," he said. "I had great success at SoBe and I already know how to play the instrument, so to speak. Big companies need little guys like us to create concepts that they can't."

Wednesday, July 29, 2009

Adina Holistics in LA Yoga Magazine




The monkey makes it onto the pages of LA Yoga Magazine. CLICK HERE to check out the story by Felica Tomasko

Mother Burger Serves Up the Best Burger in New York City!



Larry Hoff and the PIX Morning News team at Mother Burger in Hell's Kitchen, NYC. Ken Sofer shows Larry why Mother Burger is the best. Check them out on Yelp.

Adina Holistics in The Herb Companion



Adina Holistics, the refreshing herbal elixir, was featured in this month's issue of The Herb Companion. Seems everyone is discovering that it's better to "Drink No Evil". Follow the moneky's exploits on Twitter and check out their new website.

CLICK HERE to see the whole shootin' match.

Friday, July 24, 2009

Learn Hip Hop Dancing with Keenan "SPECIAL" Bristol Shoots Up The Charts on iTunes





The new instructional dance video podcast by Keenan "Special" Bristol is being featured in the "New and Notable" section of iTunes. CLICK HERE to check out the show. It's free! If you like it, leave a review at the iTunes store.

Thursday, July 23, 2009

Adina For Life Deploys Holistic Approach With Launch of Interactive Web Site, AdinaWorld.com




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San Francisco-based Adina for Life, Inc., creators of Adina beverages, today announced the launch of its newly developed web site: AdinaWorld.com (www.AdinaWorld.com). The site was built to maximize consumer participation and real-time brand emersion, utilizing increasingly popular social media platforms like Twitter, Facebook, and YouTube, to create an authentic and transparent web-based platform for engaging consumer interaction.

The launch of AdinaWorld.com comes just weeks after the unveiling of Adina’s new line of organic herbal elixirs, “Adina Holistics”, which, like all Adina for Life beverages, were inspired by a vision of a world that “Drinks No Evil” for the consumer who is both health-conscious and passionate about good taste.

“Adina’s mission is to provide consumers with better-for-you-beverage options than what are currently available in the market. Our company’s strength is in our all-natural ingredients and we intend to exploit that through a transparent and honest approach to everything we do, including our web site,” said Bruce Burke, CMO at Adina for Life. Burke and the Adina team have mounted an aggressive grassroots marketing campaign to support the launch of “Holistics”, which includes dozens of sampling events this summer throughout Northern California and New England. “Too many marketers try to manipulate social media to fit their marketing objectives. Adina’s site is ground breaking for the simple reason that it empowers the technology and influence these social networks represent to help us communicate Adina’s brand message”, added Burke.

During the site’s design and construction phase, Gershoni Creative, renowned, San Francisco-based firm, strategically leveraged Adina’s growing underground fan base, by directing visitors to follow Adina Holistics on Twitter, the ultra-popular micro-blogging site.

“The integration of these social media sites into AdinaWorld.com really puts their fans at the epicenter of the Adina groundswell,” said Amy Gershoni, who oversaw the project from inception to launch. Gershoni Creative worked closely with the Adina For Life team to gain a clear understanding of the company’s core mission values of sustainability and healthier beverage choices, and their unique customer base. “You can’t be an innovator in your category unless you embrace a bold approach. Adina’s got great vision and they really follow through on their promise to consumers,” Gershoni added.

AdinaWorld.com features cutting edge technology that builds off existing web 2.0 technologies, connecting communities and inspiring participation. The site features integrated Flickr Photostreams, Facebook Pages and Twitter accounts, and comprehensive product information that actively cross-links ingredients throughout the web. Adina consumers get a hands-on view of the living breathing brand promise—making Adina beverages the only real choice for consumers who choose to “Drink No Evil”.

About Adina for Life, Inc:
Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla®, and SoBe®. Inspired by the founder vision to create a world that “Drinks No Evil,” these industry innovators came together to grow Adina and change the way the world does business—one drink at a time. The company is dedicated to producing great-tasting, better-for-you fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

Adina natural beverages has three product lines: Adina Holistics™, Natural Highs Coffee Energy; Adina Tribal Blends, an organic fair trade line of exotic gourmet coffees and teas. For more information or to follow Adina Holistics on Twitter, visit www.AdinaWorld.com.

About Gershoni Creative
Gershoni is a Creative Agency helping brands claim their identity and find their voice in a noisy world. Gershoni’s branding philosophy is founded in the real, open expression of a brand’s true identity. Specializing in long-term partnerships, the firm helps clients navigate the evolving brand landscape through insightful strategy and breakthrough creative and authentic programs. With a unique understanding of the value of relationships, Gershoni advocates for and implements solutions that tap into the most powerful tools in business: communication, emotion, and human experience. Visit them at www.gershoni.com.

Tuesday, July 21, 2009

AnnaLynne McCord of 90210 Turns 22, Celebrates With Beach Tennis USA Pro Players in Malibu



For the second straight summer, beach tennis is the game to play in Malibu. Tennis and racquet people love beach tennis because it challenges their skills in new ways. Active weekend warriors love it for the killer workout and full-on fun.

Spectators love beach tennis for...well with players like AnnaLynne McCord, you can figure it out.

CLICK HERE to learn more about Beach Tennis USA.

CLICK HERE to see footage of AnnaLynne playing beach tennis in. Malibu

Wednesday, July 15, 2009

Adina Holistics Partners with Forest Moon to Raise Money for Local Prouty Event



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San Francisco, CA (July 14, 2009)—This year’s 28th annual Prouty Century bike ride and challenge walk raised over $1.9 million for cancer research and patient services for Dartmouth’s Norris Cotton Cancer Center. Participating in the event was Adina For Life, the San Francisco-based beverage company, sponsoring Team Forest Moon, who raised $29,500.

Team Forest Moon is a non-profit organization, which consists of 120 members from various New England regions. Phil and Cindy Blood founded the program, in hopes to provide a non-medical support program for cancer survivors and their families.

Participating in this year’s race for Team Forest Moon was Adina For Life CEO and Dartmouth alumnus, John Bello.
“I was honored to ride in this year’s Prouty. The outpouring of support from both the business community and so many caring individuals is truly inspiring,” said Bello

Along with sponsoring Team Forest Moon, Adina For Life set up sampling stations all along the event route, serving Adina Holistics, its new line of refreshing herbal elixirs.

CLICK HERE TO LEARN MORE.

A Band We Love...MIGGS on Good Morning America




BullsEye Productions featured MIGGS in an episode of the Beach Tennis USA 2008 National Tour show. We love watching them climb the ladder of rock success. These guys are the real deal!

Keenan "SPECIAL" Bristol Launches New Video Podcast. Teaches The Rhythmically Challenged How To Dance




CLICK HERE to subscribe in iTunes. It's FREE!

Friday, July 10, 2009

Angie Goff at WUSA Ch. 9 in Washington DC Loves Bridesign.com.



WUSA Channel 9 reporter Angie Goff knows how to save money on wedding flowers! Bridesign.com is the place to go for beautiful, fresh, fast, affordable bridal flowers. CLICK HERE to learn more.

Bridesign.com--America's number one choice for affordable wedding flowers.

Friday, July 3, 2009

Beach Tennis USA on KUSI Morning News in San Diego



Beach Tennis USA was featured on KUSI Morning News in San Diego at the Evolution Home Theatre San Diego Smash. Weatherman Dave Scott, showed us that even a dude in a bow tie can learn to play beach tennis. Special thanks to the Maloney Sisters--Lisa and Laura, Donny "The Golden Bullet" Young, and Marty Salokas for the early wake-up call.

CLICK HERE to watch the show.

CLICK HERE to learn more about beach tennis.

Adina Holistics Featured on Sacramento and Co.



Adina Holistics, the new, refreshing herbal elixir, was featured on Sacramento and Co.

To talk to the Monkey, call 1-877-234-6201

CLICK HERE to follow the Monkey on Twitter.

Thursday, July 2, 2009

Chalk One Up for Sanity! James Connor, Author of The Perfection of Marketing, on the Job Crisis




CLICK HERE to learn more about James Connor and The Perfection of Marketing.

CLICK HERE to subscribe to Jame's video podcast in iTunes. It's free.

Monday, June 29, 2009

Greg Steltenpohl Discusses Adina Holistics on Dr. Fitness and the Fat Guy





Greg Steltenpohl, Adina for Life Co-Founder and Chairman, was on Dr. Fitness and the Fat Guy last week to discuss the launch of Adina Holistics, the new herbal elixir that embodies the company's mission of creating a world that will "Drink No Evil". Greg talks about his career at Odwalla Juices and the dynamics of his relationship with SoBe Beverage founder, John Bello.





CLICK HERE to listen to the interview now on your desktop.

CLICK HERE to follow Adina Holistics on Twitter.

Friday, June 19, 2009

Beach Tennis USA Seeks Play-By-Play Talent




Are you an aspiring sports announcer? Maybe you've done some pro or college sports radio announcing and want some good national TV broadcast credits to add to your reel? If so, you might be the next "voice of Beach Tennis USA".

Beach Tennis USA is auditioning play-by-play talent at the following events:

San Diego Smash- Sunday, June 21 (San Diego, CA)
SoCal Slam-Sunday, July 5 (Long Beach, CA)
Charleston Open- Sunday, August 23 (Isle of Palm, SC)


The top pick will be flown to Long Beach, NY on Labor Day weekend to call the action at the 2009 National Beach Tennis Championship. The event will be taped for broadcast on Tennis Channel and will air throughout the month of October.

CLICK HERE to submit your resume and schedule your audition.

CLICK HERE to learn more about the great sport of beach tennis.

General questions can be left here at this site (click on the "comments" link below)

Jim DeMaria Interviews Stephanie Staples on The Nurses Station Podcast



Jim DeMaria, host of the Nurses Station Podcast, interviews Stephanie Staples of YourLifeUnlimited.ca

CLICK HERE to listen now.

CLICK HERE to subscribe to The Nurses Station in iTunes. It's free!

Tuesday, June 16, 2009

Bridesign.com Featured on Better Philly




Bridesign.com was recently showcased on a excellent segment for Better Philly. For more information on beautiful and affordable wedding flowers and bouquets, CLICK HERE.

Sunday, June 14, 2009

Adina Holistics Enlightens Beverage World





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San Francisco-based Adina for Life, Inc., creators of Adina beverages, today announced they have expanded distribution of their new beverage line called “Adina Holistics™”, making it available now to consumers throughout California, Nevada, New Jersey, Connecticut, New Hampshire, Massachusetts, and Maine. The new line of herbal elixirs was inspired by a vision of a world that “Drinks No Evil” for the consumer who is both health-conscious and passionate about good taste. Acknowledging the growing awareness and acceptance of holistic and natural health by U.S. consumers, “Adina for Life” created the line of USDA organic beverages that will tap into the 5,000 year old “emerging trend” of Ayurveda.

Adina Holistics™ is available in five varieties—“BlackberryHibiscus”, “HoneyEucalyptis”, “PeachAmalacki”, “MangoOrangeChamomile”, and “HoneyLemonAloe”, each featuring its own unique, delicious herbal flavor profile, and recognizable by the whimsical monkey on the bottle.

Deriving its company name from the word “adina”, which loosely translates to “life in its holistic and spiritual dimension”, the Adina team, which is comprised of seasoned beverage industry veterans that include the Founders of Odwalla® and SoBe®, strives to create beverages that provide a healthier alternative to the highly refined sugar filled options that have been linked to obesity and diabetes.

Friday, June 12, 2009

Beach Tennis USA Launches Charity "Beach Tennis Believes"



Artist-Spokesperson Keenan "SPECIAL" Bristol talks about Beach Tennis USA's new charity, Beach Tennis Believes.

To learn how you can get involved, CLICK HERE.

To learn more about SPECIAL, CLICK HERE.

Thursday, June 11, 2009

Beach Tennis USA--Face of the Day, Crystal Cooper



Do you have a favorite beach tennis video you'd like to submit to our "BTUSA Faces of the Day"? CLICK HERE to send.

To learn more about Beach Tennis USA and America's fastest growing beach sport, CLICK HERE.

To learn more about Crystal Cooper, CLICK HERE.

Monday, June 8, 2009

Adina Holistics | BevNET.com Product Review + Ordering




Check out the great review of each variety of Adina Holistics, the new, refreshing herbal elixir. Now available in California, Nevada, New Jersey, Connecticut, Massachusetts, Maine, and New Hampshire.

CLICK HERE to follow Adina Holistics on Twitter.


Adina Holistics | BevNET.com Product Review + Ordering

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Tuesday, May 26, 2009

Salokas and Young Win Beach Tennis USA Tri-State Open





Players wrestled with 30mph wind gusts during Saturday’s preliminary matches of the Beach Tennis USA Tri-State Open, in Long Beach, NY and when the skies cleared on Sunday, only the best players remained. In the Men’s Pro division, Marty Salokas and Donny Young (Hermosa Beach, CA) defeated Whitney Kraft and Devon Wakeford 8-5, to win their second event of the BTUSA 2009 National Tour. Kraft and Wakeford managed to hang tough for the first four games, but Salokas and Young soon gained momentum of the match and never looked back.

Hometown favorite and three-time national beach tennis champion, Nadia Johnston and her partner Nicole Melch (Long Beach, NY), won the Women’s Pro division finals, defeating Lucy Streeter and Jessica Baker (Hermosa Beach, CA) 8-6. Johnston has her eyes fixed on recapturing the national title, which she lost to the Maloney Sisters—Lisa and Laura (San Diego, CA) last year in Long Beach.

Beach Tennis Believes, the official charity of Beach Tennis USA, raised over $300 for the Michelle O’Neil Foundation during the weekend. Beach Tennis Believes partners with local charitable causes in the cities that host the Beach Tennis USA National Tour events.

Pro beach tennis action will return to Long Beach on Labor Day weekend with the 2009 BTUSA National Beach Tennis Championship. Recreational league play will begin in June in Long Beach, at the cities permanent beach tennis courts, located on the beach at Grand Boulevard.

Monday, May 18, 2009

So What is TheBizmo Anyway?





Indie bands--check out TheBizmo, a super-easy way to sell your music, merch, tickets or whatever, right on your website. So easy a drummer could use it.

Adina Holistics at Mamapalooza!



Adina Holistics was a huge herbal hit this weekend at Mamapalooza, in Valhalla, NY. What makes your monkey happy?

Thursday, May 14, 2009

Adina Holistics- Listen to the Monkey!





CLICK HERE TO FOLLOW THE MONKEY ON TWITTER

Beach Tennis USA--Rhino Revenge in Ft. Lauderdale!





Edison & Johnson (Team Rhino) Defeat Salokas & Young 8-3

Nadia Johnston & Nicole Melch take
Women's Pro Match, 8-2

Over thirty Pro and Amateur division teams turned out to compete at Beach Tennis USA’s Ft. Lauderdale Open this weekend. Local players Kevin Marshburn and Greg McPhillips, (Ft. Lauderdale), won the Amateur division and Laura Cundy And Marissa Rock (Ft. Lauderdale) advanced to the finals of the Women’s Pro division, only to be taken down quickly by three-time national champ Nadia Johnston and her partner Nicole Melch (both from Long Beach, NY), 8-2.

The fierce battle for supremacy in the Men’s Pro division continued as Mike Edison and Brett Johnson of Team Rhino (Clearwater, FL) defeated Marty Salokas and Donny Young (Hermosa Beach, CA), 8-3. The same teams faced each other in March at the BTUSA Tampa Bay Open, where Salokas and Young triumphed.

The BTUSA National Tour will move on to Long Beach, NY on May 22-23, for the Tri-State Open. Players can register for Juniors, Amateur, and Pro divisions by clicking here.

Thursday, April 30, 2009

TheHolisticOption.com Celebrates One-Year Anniversary







“WebMD of Holistic Medicine” Reaches New Milestone


The Holistic Option, Inc., which launched the holistic health site www.TheHolisticOption.com, today announced the one-year anniversary of the website. TheHolisticOption.com, which was launched April 30, 2008, has been dubbed the “WebMD of holistic medicine” and has quickly become the standard as an online resource and community for holistic health, vetted practitioners, discussion forums, and featured content in articles, videos, blogs, latest news, natural products reviews, podcasts and more. Access to the site's extensive and user-friendly library of information is available to the public at no cost whatsoever.

TheHolisticOption.com is committed to bringing reliable, holistic health information to the mainstream in the United States. The Professional Associations that have come forth to recognize the site, including the American Holistic Medical Association (AHMA), as well as its professional Advisory Board, are key factors in changing the stigma of holistic care that has existed in the United States until now. The site is now averaging 35,000 visitors per month, each spending an average of 5 minutes on the site. Since the site’s inception in April of 2008, TheHolisticOption.com’s weekly podcast, “Holistic Health & Wellness”, has gained much popularity. The podcast is featured in the Top 50 Alternative Health shows in iTunes and has over 10,000 subscribers, with an average of 125 new subscribers daily.

"Just one year after launching TheHolisticOption.com, traffic to the website is climbing rapidly, many renowned experts have joined our professional Advisory Board, and ‘Holistic Health & Wellness’ is one of the top shows in iTunes” said Kelly Campbell, President and Founder of The Holistic Option, Inc. “The response we've had is incredible, and the rising demand for a reliable health resource and holistic practitioners proves that people want to get back to basics and start living healthier lives, naturally."

TheHolisticOption.com is looking forward to great prosperity throughout 2009. The company is currently developing an iPhone application, called “Holistic Med” which will allow users to browse natural remedies, connect with holistic practitioners and locate natural product providers in their immediate area. Recent partners include Institute for Integrative Nutrition, Mamaherb, American Association for Health Freedom (AAHF), and GenGreen Life. The company is also developing the first-ever supplemental insurance program for holistic health care, which will enable patients to afford the wellness services they seek and need. The incentive for practitioners to enroll is that the program does not limit their treatment capabilities, requires no paperwork and helps to grow their practices.

About TheHolisticOption.com
A health community for the whole you, the mission of TheHolisticOption.com is to increase awareness among consumers about health and wellness from a holistic perspective, which addresses the 'whole person' – body, mind, and spirit – and the root cause or factors of any health condition, not merely the symptoms thereof. Essentially "the WebMD of natural medicine", TheHolisticOption.com allows visitors and community members alike to share their experiences and browse natural remedies, articles, videos, blogs, discussion forums, podcasts and natural products, as well as fully-vetted, holistic practitioners throughout the U.S. – for free. To learn more, visit www.TheHolisticOption.com.

Tuesday, April 28, 2009

HEAD Penn Racquet Sports Renews Partnership With Beach Tennis USA




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HEAD Penn Racquet Sports and Beach Tennis USA (BTUSA) announced that they have renewed their partnership for another year. For the fourth consecutive season HEAD will serve as the official racquet and Penn will be the official ball for all the events comprising BTUSA’s 2009 National Tour, including the season-ending National Championship in Long Beach, NY. HEAD Penn equipment will be used exclusively in all matches and at all events.

Beach tennis, which is essentially doubles tennis played on sand, uses HEAD racquets and Pro Penn T.I.P. 2 low-compression tennis balls. Played both as a recreational and competitive sport, beach tennis is fun for players of all ages.

“HEAD Penn is proud to continue as the official sponsor of Beach Tennis USA – bringing tennis to a new audience in a unique and fun way. We appreciate the efforts of Beach Tennis USA to grow the game and appeal to various player types,” said Amy Wishingrad, National Promotions Manager.

This year’s BTUSA National Tour began with a weeklong tournament/showcase at the site of the Sony Ericsson Open, in Key Biscayne, FL. The 10-city, pro-am tour will conclude at the 2009 National Beach Tennis Championship, in Long Beach, NY on Labor Day weekend, September 5-6.

To learn more about Beach Tennis USA, CLICK HERE.

Friday, April 24, 2009

Beach Tennis USA Returns to Ft. Lauderdale, May 9-10



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Beach Tennis USA®, the organization responsible for launching the sport of beach tennis in North America, will hold its Ft. Lauderdale Open May 9-10 on the beach, just north of the Sheraton Yankee Clipper Hotel, in Ft. Lauderdale. Ft. Lauderdale has become a hotbed for beach tennis talent, producing some the pro tour’s best players, including Ric Simeon, Nic Paalzow, and Whitney Kraft. However, players of any skill level can register to play at the event by visiting www.beachtennisusa.net.

On Saturday, there will be both Amateur and Junior’s division tournaments beginning at 10:00 a.m. and Men’s Pro division pool-play beginning at 2:00 p.m. The action heats up on Sunday at 9:00 a.m. with the start of the Mix Doubles Paddle Tournament. The Men’s and Women’s Pro division finals will take place at 4:00 p.m. Players from all over the country will compete for the $1,000 first-place prize, plus a guaranteed spot in the 2009 Beach Tennis USA National Championship in Long Beach, New York on September 5-6.

Beach tennis, which was launched in the U.S. as a pro and recreational sport in 2005 by real estate developer Marc Altheim, is a true hybrid sport that combines tennis and beach volleyball into one exciting and fast-paced game. Played on a regulation beach volleyball court, two players on each team use standard tennis racquets to hit a depressurized tennis ball back and forth over the net without letting it hit the sand.

Since its inaugural season in 2005, Beach Tennis USA has experienced tremendous growth in player participation and crowd attendance, due largely to the company’s creation of regional licensing agreements and local leagues. To date, Beach Tennis USA has signed domestic licensee agreements in Charleston, SC, Tampa, FL, Ft. Lauderdale, FL and the Metro New York region as well as similar international deals in Japan, South Africa, Costa Rica, Puerto Rico and Bermuda.

“Beach Tennis Believes”, the official charity of BTUSA, will be accepting donations throughout the weekend on behalf of Jack & Jill Children’s Center, a non-profit organization that provides family oriented early childhood education and support to strengthen low-income working families, ninety percent headed by single mothers, in Broward County. Beach Tennis Believes helps raise funds and awareness for community centers and youth programs.

To learn more, CLICK HERE.

BullsEye PR Grand Openings--How You Start is How You Finish!



CLICK HERE to learn more about BullsEye PR franchise and restaurant grand opening programs. BullsEye PR is the first choice in public relations for food and beverage brands looking make some real noise.

Wednesday, April 22, 2009

Beach Tennis USA and EVP Tour Team Up in 2010



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Beach Tennis USA®, the organization responsible for launching the sport of beach tennis in North America, and the EVP® Tour, the largest pro-am beach volleyball attraction in America, today announced a joint venture that will bring both sports together for a 10-city national tour in 2010.

“Combining beach volleyball and beach tennis together under one tour banner just makes sense on so many levels,” said Ross Balling, Founder and President of EVP Tour. Balling, who launched EVP in 1994, said he feels that through obvious economies of scale both groups, who host their events on sand volleyball courts using similar net systems, stand to gain as they plan their 2010 seasons. “Together, we can package a tour that allows our corporate partners to reach a larger, more diverse mix of their core audience. I think this tour will create a kind of beach lifestyle activation platform that has not been done before,” Balling added.

TO LEARN MORE, CLICK HERE.