Thursday, May 27, 2010

Thursday, May 13, 2010

The Biggest Loser’s Filipe and Sione Fa And Adina Holistics™ Declare Holistic Warfare On Sugary, Artificial Beverages

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San Francisco-based Adina for Life, Inc., creators of Adina beverages, today announced that Filipe Fa and Sione Fa, contestants from Season 7 of NBC’s “The Biggest Loser”, will make an appearance at Whole Foods Market Scottsdale, located at 7111 E. Mayo Blvd in Phoenix, AZ on Saturday, May 22 from 11:00 AM to 3:00 PM. The Fas will share tips on how to eat right and stay fit and prepare your bodies for beach season. The Fas, Mesa, AZ residents and cousins who lost a combined total of 255 lbs during their time on “The Biggest Loser”, have joined the Adina Team as their newest Brand Ambassadors to take a stand against the myriad of artificially sweetened, High Fructose Corn Syrup-filled beverages that proliferate the coolers of convenient stores across America.

"When I weighed 360 lbs., I never really bothered reading the labels of the beverages I drank. The calories can really add up with those super-sugary sodas and sports drinks," said Filipe Fa. "Now I'm hyper-aware of what's on the label. When I tasted Adina Holistics, I was amazed at just how much great flavor they packed into a low-sugar drink."

Adina Holistics™, like all Adina for Life beverages, were inspired by a vision of a world that “Drinks No Evil”. The company, which makes beverages for the consumer who is both health-conscious and passionate about good taste, is led by former Odwalla® founder and CEO, Greg Steltenpohl, and former SoBe® founder, John Bello.

About Adina for Life, Inc:
Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla®, and SoBe®. Inspired by the vision to create a world that “Drinks No Evil,” these industry innovators came together to grow Adina and change the way the world does business—one drink at a time. The company is dedicated to producing great-tasting, better-for-you fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

Adina for Life, Inc. has three product lines: Adina Holistics™ Herbal Elixirs, Baristas Brews™ All-Natural Coffee Drinks, and Organic Tribal Blends ™, Coffee Drinks. For more information or to follow Adina Holistics on Twitter, visit

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Wednesday, May 5, 2010 Adventures of Rusty the Nail, Episode 1

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