Thursday, July 29, 2010

Adina For Life Selects Lisa Bouchelle as Newest Brand Ambassador

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Singer-Songwriter Joins the “Drink No Evil Team”

San Francisco-based Adina for Life, Inc., creators of Adina 100% USDA-organic, Fair-Trade Certified and Gluten-free beverages, today announced it has appointed Varese Sarabande/Universal recording artist, Lisa Bouchelle as its newest brand ambassador. Bouchelle, currently on a national tour opening for Meatloaf, recently released her second full-length album, “Bleu Room with a Red Vase”.

“Lisa Bouchelle really embodies what Adina Holistics is all about,” said Norm Snyder, President at Adina for Life. “She’s dedicated to an active, healthy lifestyle and manages to have a whole lot of fun along the way. We’re proud to have Holistics associated with Lisa and her summer tour.

Bouchelle, who has sung backup for rock royalty such as Jon Bon Jovi, Bruce Springsteen, and Rob Thomas, will join the “Drink No Evil Team”, which includes fellow brand ambassadors Filipe and Sione Fa from NBC’s “The Biggest Loser” and triathlete Mandy Braverman. The team shares the common goal of raising awareness to the dangers of drinking beverages ladened with artificial sweeteners or High-Fructose Corn Syrup.

Adina Holistics™ comes in seven varieties, including the new Coconut Guava with Lychee and Jade Green Tea with Tulsi, and is available nationwide at all Whole Foods Markets, natural foods stores, and convenient stores. To find Holistics™ in a store nearest you, visit To learn more about Lisa Bouchelle, visit

Lucille Roberts Fitness to Offer Affordable Franchise Opportunities

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40 Years of Women’s Fitness—Expanding Throughout the Northeast

New York-based Lucille Roberts Fitness for Women, the Northeast’s industry leader in women’s-only fitness for over 40 years, today announced they are offering franchise opportunities to qualified applicants. Since its inception in 1970, the Lucille Roberts brand has demonstrated their disciplines of club operations, marketing, training, customer service and equipment selection to create a proven, and successful business model for franchise operators. Franchise owners can reap the many benefits offered by Lucille Roberts, such as full-service start-up assistance, purchasing power for state-of-the-art equipment, proven marketing programs, across-the-board training, and on-going performance reviews.

“Lucille built this business one club at a time over her 30-year career. Our fitness programs, operating systems, and customer service reputation are second to none in the industry. We’re proud to be able to offer this proven model to our new franchisees,” said Kevin Roberts, son of Lucille Roberts, and company CEO.

Lucille Roberts offers three options of their fitness franchise including a single unit location, multiple unit locations, or conversions for already existing health centers. In addition, the Real Estate Development Department will research population density and assist in choosing a location that will prove to be successful.

Initial fees and start-up capital requirements vary depending on location, size and condition of space, build out, and other factors. Location size should ideally be 6,500 – 8,000 square feet. An estimate of the cost-of-opening will be available before a lease is signed.

For more information on franchise opportunities, visit or call (212)-734-0500, ext. 1604.

About Lucille Roberts
Founded in 1970 by Lucille and Bob Roberts, Lucille Roberts has pioneered the concept of high quality, women's-only weight loss and fitness. With over 45 full-sized women's-only fitness centers throughout New York, New Jersey, and Pennsylvania, the company generates annual sales of $39 Million. Visit them at www.lucilleroberts .com. For franchise information, contact Collin Gaffney at (212) 734-0500 X1604.

Thursday, July 22, 2010

Recession Affords Aspiring Actor/Filmmaker Time to Pursue His Passion

While filming a scene with Angelina Jolie and Liev Schreiber in the new movie SALT; Jason Paris realized that the recession was just the push he needed to inspire his career on the BIG SCREEN of worldwide media.

Jason is an Event Manager and Master of Ceremonies for upscale events stretching from Manhattan to Los Angeles. But as markets fell and corporate budgets cut back Jason found himself with more free time on his hands. Time he has decided to use to pursue his passion for Acting, Hosting, and Filmmaking.

Jason has always known his talents go beyond events, but as so many of us experience money obligation and responsibility often lead us down a safer path.

In the past few months, Jason has landed a role as ESU SWAT DIAMOND in the film SALT, won BEST EXPERIMENTAL DOCUMENTARY for his human generosity film titled “BIRTHDAY FREE FOR ALL” at the New York International Independent Film & Video Festival (NYIIFVF), and Created/Produced/Hosted a pilot for a television show called “STEEL EARTH” that focuses on recycling abandoned machines. The best part of all these projects is Jason is funding them with money from selling classic car parts he has collected over the years on EBay.

What does Jason say about waiting till now to make his move? “If you never give up it is impossible to lose. And I would never put a ticking clock to my passions and dreams”.

And as far as his big break, Jason says “There is no such thing as luck. Luck is when opportunity meets preparation. In the events industry we have only one chance to get it right, which makes me prepared for anything.” To find out more about Jason Paris and his film projects visit www. T i L i i .com