Thursday, December 30, 2010

BullsEye PR CEO John Rarrick on Cover Story







BullsEye PR CEO John Rarrick was recently interviewed on Cover Story on Webmaster Radio, where he discussed the strategic integration of social media and podcasting to build brand awareness and make more money.


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Tuesday, December 21, 2010

386 Selects BullsEye PR as Agency of Record for Ampli5 Brand






BullsEye Public Relations has been chosen by Florida-based 386 Warehouse, LLC as the Agency of Record (AOR) to oversee all media relations for the launch of its line of health-sports apparel, Ampli5™. BullsEye will mount an aggressive campaign to heighten trade and consumer awareness of Ampli5™, a line of apparel designed to increase one’s performance by balancing the natural energy field and restoring the proper internal frequencies of the body. The Ampli5 Technology is contained in a proprietary alloy that is part of each Ampli5 product. Working under the principle that every cell in the human body is electromagnetically charged, Ampli5 is engineered to correct and rebalance the body's natural energy field to improve the body's performance.

“The Ampli5 brand represents the latest in cutting-edge sports and fitness technology,” said John Rarrick, co-founder and CEO at BullsEye PR. Rarrick added that the launch campaign will emphasize live demonstrations of Ampl5’s effects on national and regional morning shows, as well as a viral video campaign featuring professional wrestling icon, Maven Huffman.

Ampli5 products come in several different categories, including: Wristbands, with the option of leather or silicone (in a variety of colors; ranging from small to large sizes), Silver plated Dog Tag. The company also plans to launch an apparel line, which will include hats and t-shirts. To see the full range of Ampli5 products, visit www.AmpliFive.com.

About BullsEye Public Relations
New York-based BullsEye Public Relations specializes in securing high profile media placement and developing brand strategy campaigns for companies in the health and wellness, natural food and beverage, entertainment, sports, and consumer packaged goods industries. BullsEye PR also produces award-winning audio and video podcasts and television content through its subsidiary, BullsEye Productions. To learn more, visit www.BullsEyePR.com.

Wednesday, December 15, 2010

Ampli5 Health-Sports Bands Now Available Nationwide




Florida-based 386 Warehouse LLC today announced that Ampli5™, its line of health and sports wristbands, is now available for purchase at major retail outlets and convenient stores nationwide. Ampli5's Health-Sports bands are designed to increase one’s performance by balancing the natural energy field and restoring the proper internal frequencies of the body. The Ampli5 Technology is contained in a proprietary alloy that is part of each Ampli5 product. Working under the principle that every cell in the human body is electromagnetically charged, Ampli5 is engineered to correct and re-balance our natural energy field to improve the body's performance.

As of December 2010, Ampli5 products will be available for purchase in retailers like Circle K convenience stores throughout the country, Tom Thumb convenience stores in the Southeast, Pilot Food Mart locations in the Tennessee Valley and many other locations throughout the country. Major distributors such as Core-Mark, Imperial-Harrison, and Liberty USA are currently distributing Ampli5 products. Novelty distributors such as Petrey Novelty, Mountain View Marketing and Carolina Distributing are actively distributing Ampli5 products to their customers. The company plans to broaden their distribution to Valero convenience stores, additional divisions of Kroger, Gate Petroleum of Florida, as well as many of the other retailers. In January 2011, The McLane Company, along with GNC and additional retail locations will be stocking Ampli5 products.

Ampli5 products come in several different categories, including: Wristbands, with the option of leather or silicone (in a variety of colors; ranging from small to large sizes), Silver-plated Dog Tag, and functional drink and shot. The company also plans to launch an apparel line, which will include hats and t-shirts. To see the full range of Ampli5 products, visit http://www.Amplifive.com. To view the company’s current TV advertising campaign, featuring renowned professional wrestler, Maven Huffman, visit http://www.youtube.com/watch?v=75OgXqmxLt0

Thursday, December 9, 2010

Tuesday, November 23, 2010

VetCentric CEO Ted Root on ImproMed Radio- Part 2




CLICK HERE to learn more about VetCentric and vet-sponsored home delivery of pet medications.

Monday, October 25, 2010

Thursday, October 21, 2010

Tuesday, October 5, 2010

Adina Unveils New Zero-Calorie Holistics at 2010 NACS Conference




San Francisco, CA (October 5, 2010) – San Francisco-based Adina for Life, Inc., creators of Adina beverages, today announced they will exhibit at the 2010 NACS Show in Atlanta, GA on October 5-8, where they will unveil a new line of zero calorie Adina Holistics™. Adina Holistics, which is inspired by a vision of a world that “Drinks No Evil”, is starting to prove itself in terms of consumer pull in key chains like Whole Foods Markets, Targets, and other national retail accounts.

“Our new Zero-Calorie Holistics will be a pivotal element to our success as we get set to launch two new SKUs as early as this fall,” said Norm Snyder, President and Chief Operating Officer at Adina. Snyder added that Adina’s mission to meet consumer demand for healthier beverage options without sacrificing taste and refreshment is the key driver for the company’s innovation and early successes. The addition of an increased sales force, and strategic investment from firms like CIC Group, Sherbrook Capital, Pacific Community Ventures (PCV), and Good Capital have also played an integral role in contributing to the brand’s quick rise.

Most notably, Safeway has recently approved the expansion of distribution for Adina further into their Northern California and Phoenix locations, following a successful forty-store test in the San Francisco Bay area in early 2010.

Adina Holistics is currently available in seven great tasting, fruit and herbal infused varieties. Distribution has grown rapidly since its launch in May 2009, and with the addition improved distribution partners like Dr Pepper Snapple Group (DPSG), in California, and Big Geyser, in New York, Adina's herbal elixirs are now available in thirty six states through national and regional chain retailers such as Target, Whole Foods Markets, Walgreens, Safeway, Wegmans, Shaw's, HyVee, Albertson's, Fry's, Bashas’, Dahl's, Marsh, Lunds and Byerly's, Nuggets, Big Y, Market Basket, Dierbergs, Henry's, 7-Eleven, Speedway, QuikTrip, Holiday Station and Casey's, as well as thousands of independent retailers across the country.

About Adina for Life, Inc:
Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla®, and SoBe®. Inspired by the vision to create a world that “Drinks No Evil,” these industry innovators came together to grow Adina and change the way the world does business—one drink at a time. The company is dedicated to producing great-tasting, better-for-you, fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

Adina for Life, Inc. has three product lines: Adina Holistics™ Herbal Elixirs, Baristas Brews™ All-Natural Coffee Drinks, and Organic Tribal Blends™, Coffee Drinks. For more information or to follow Adina Holistics on Twitter, visit www.adinaworld.com.

Monday, September 27, 2010

Thursday, September 23, 2010

MIGGS Performing "Let the Games Begin" on WGN-TV in Chicago




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Thursday, September 16, 2010

Saturday, September 4, 2010

Q.bel Chocolate Reaches Milestone



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Nyack, New York-based Q.bel Foods, LLC, makers of Q.bel® all-natural chocolate wafer bars and rolls, today announced the sale of their two-millionth candy bar, just over a year and a half after its first sale. All Q.bel products are made with all-natural ingredients and contain no preservatives, artificial colors or flavors, hydrogenated oils, or high-fructose corn syrup. Q.bel’s wafer bars are covered in Belgian chocolate, and the wafer rolls have a crispy cookie inside.

"It didn't happen all by itself," said Q.bel founder Bahram Shirazi. "Sure, Q.bel fills a need unlike any other chocolate candy out there. But we've gone to great lengths, over and over again, to make shoppers aware of how special our chocolate wafers are." This year, Q.bel added two new flavors to their line of all-natural candy bars: “Double Dark Chocolate 70%” (vegan) and “Mint Dark Chocolate”. They join the existing varieties, which include “Milk Chocolate”, “Dark Chocolate” and “Peanut Putter” wafer bars and wafer rolls. Q.bel wafer bars and rolls are available nationwide in all Whole Foods Markets, many specialty and natural food stores and regional co-ops, and retail for $1.29-$1.59. For more information about Q.bel, visit www.QbelFoods.com, on Twitter at twitter.com/QbelChocolate.

About Q.bel
Since January 2009, Nyack, NY-based Q.bel Foods has been making healthy indulgences for consumers looking to satisfy their chocolate craving without all the high-fructose corn syrup, preservatives, artificial colors, flavors and hydrogenated oils found in most mass produced candy. The company’s mantra, printed on every package, is: “Be True. Be Honest. Be Good.”, and is Q.bel’s commitment to making the world’s best tasting, all-natural chocolate candy bars. Learn more at www.QbelFoods.com.

Tuesday, August 31, 2010

Thursday, August 19, 2010

IndoorDIRECT to Broadcast "Inside Wide Awake" from MIGGS







Essential Group Management today announced their partnership with IndoorDIRECT, owner of the Restaurant Entertainment Network, to broadcast an eight-webisode series titled "Inside Wide Awake", chronicling the career of Tampa, Florida-based pop-rock group MIGGS to over 150 million consumers nationwide starting the last week of July. Rick Clair, who oversees the management of MIGGS, made the announcement.

"Inside Wide Awake", the weekly webisode series, takes its viewers into the lives of Don Miggs, Michael Lombardo and Ryan Scarbrough as they finish their newly released fourth album "Wide Awake" and embark on their 2010 U.S. tour. Along the way, viewers meet the management, family and fans that impact their lives on a daily basis.

With every episode, viewers can listen to and download a free track from "Wide Awake" and can also "text-to-win" a grand-prize vacation to San Francisco where they will attend a 49’ers game with Vernon Davis, attend a VIP Reception with Jerry Rice, and enjoy a personal acoustic Miggs performance.

IndoorDIRECT will also debut the music video for the new MIGGS single "Girls and Boys" and allow viewers to purchase the single and music video through the new twitter application, TwoTweet.

IndoorDIRECT’s Co-Founder and President, Bill Myers said, “IndoorDIRECT’s Restaurant Entertainment Network provides an exciting setting for top talent to target a receptive consumer in a unique ‘captive audience’ setting. In order to grab – and hold - consumers attention, we need to entertain them with relevant, interesting and engaging content and this is exactly why we are delighted to have formed this partnership with MIGGS.”

"Inside Wide Awake" will be available in major brand quick-service restaurants including McDonald's, Arby's, Hardee's, Denny's, Carl's Jr., Wendy's along with other restaurants in America's top Designated Market Areas (DMA's).

CLICK HERE to subscribe to the "Inside Wide Awake" podcast in iTunes. It's Free.

Learn more about MIGGS at www.MiggsMusic.com.

Thursday, July 29, 2010

Adina For Life Selects Lisa Bouchelle as Newest Brand Ambassador



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Singer-Songwriter Joins the “Drink No Evil Team”


San Francisco-based Adina for Life, Inc., creators of Adina 100% USDA-organic, Fair-Trade Certified and Gluten-free beverages, today announced it has appointed Varese Sarabande/Universal recording artist, Lisa Bouchelle as its newest brand ambassador. Bouchelle, currently on a national tour opening for Meatloaf, recently released her second full-length album, “Bleu Room with a Red Vase”.

“Lisa Bouchelle really embodies what Adina Holistics is all about,” said Norm Snyder, President at Adina for Life. “She’s dedicated to an active, healthy lifestyle and manages to have a whole lot of fun along the way. We’re proud to have Holistics associated with Lisa and her summer tour.

Bouchelle, who has sung backup for rock royalty such as Jon Bon Jovi, Bruce Springsteen, and Rob Thomas, will join the “Drink No Evil Team”, which includes fellow brand ambassadors Filipe and Sione Fa from NBC’s “The Biggest Loser” and triathlete Mandy Braverman. The team shares the common goal of raising awareness to the dangers of drinking beverages ladened with artificial sweeteners or High-Fructose Corn Syrup.

Adina Holistics™ comes in seven varieties, including the new Coconut Guava with Lychee and Jade Green Tea with Tulsi, and is available nationwide at all Whole Foods Markets, natural foods stores, and convenient stores. To find Holistics™ in a store nearest you, visit www.AdinaWorld.com. To learn more about Lisa Bouchelle, visit www.LisaBouchelle.com.

Lucille Roberts Fitness to Offer Affordable Franchise Opportunities







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40 Years of Women’s Fitness—Expanding Throughout the Northeast


New York-based Lucille Roberts Fitness for Women, the Northeast’s industry leader in women’s-only fitness for over 40 years, today announced they are offering franchise opportunities to qualified applicants. Since its inception in 1970, the Lucille Roberts brand has demonstrated their disciplines of club operations, marketing, training, customer service and equipment selection to create a proven, and successful business model for franchise operators. Franchise owners can reap the many benefits offered by Lucille Roberts, such as full-service start-up assistance, purchasing power for state-of-the-art equipment, proven marketing programs, across-the-board training, and on-going performance reviews.

“Lucille built this business one club at a time over her 30-year career. Our fitness programs, operating systems, and customer service reputation are second to none in the industry. We’re proud to be able to offer this proven model to our new franchisees,” said Kevin Roberts, son of Lucille Roberts, and company CEO.

Lucille Roberts offers three options of their fitness franchise including a single unit location, multiple unit locations, or conversions for already existing health centers. In addition, the Real Estate Development Department will research population density and assist in choosing a location that will prove to be successful.

Initial fees and start-up capital requirements vary depending on location, size and condition of space, build out, and other factors. Location size should ideally be 6,500 – 8,000 square feet. An estimate of the cost-of-opening will be available before a lease is signed.

For more information on franchise opportunities, visit www.lucilleroberts.com or call (212)-734-0500, ext. 1604.

About Lucille Roberts
Founded in 1970 by Lucille and Bob Roberts, Lucille Roberts has pioneered the concept of high quality, women's-only weight loss and fitness. With over 45 full-sized women's-only fitness centers throughout New York, New Jersey, and Pennsylvania, the company generates annual sales of $39 Million. Visit them at www.lucilleroberts .com. For franchise information, contact Collin Gaffney at (212) 734-0500 X1604.

Thursday, July 22, 2010

Recession Affords Aspiring Actor/Filmmaker Time to Pursue His Passion



While filming a scene with Angelina Jolie and Liev Schreiber in the new movie SALT; Jason Paris realized that the recession was just the push he needed to inspire his career on the BIG SCREEN of worldwide media.

Jason is an Event Manager and Master of Ceremonies for upscale events stretching from Manhattan to Los Angeles. But as markets fell and corporate budgets cut back Jason found himself with more free time on his hands. Time he has decided to use to pursue his passion for Acting, Hosting, and Filmmaking.

Jason has always known his talents go beyond events, but as so many of us experience money obligation and responsibility often lead us down a safer path.

In the past few months, Jason has landed a role as ESU SWAT DIAMOND in the film SALT, won BEST EXPERIMENTAL DOCUMENTARY for his human generosity film titled “BIRTHDAY FREE FOR ALL” at the New York International Independent Film & Video Festival (NYIIFVF), and Created/Produced/Hosted a pilot for a television show called “STEEL EARTH” that focuses on recycling abandoned machines. The best part of all these projects is Jason is funding them with money from selling classic car parts he has collected over the years on EBay.

What does Jason say about waiting till now to make his move? “If you never give up it is impossible to lose. And I would never put a ticking clock to my passions and dreams”.

And as far as his big break, Jason says “There is no such thing as luck. Luck is when opportunity meets preparation. In the events industry we have only one chance to get it right, which makes me prepared for anything.” To find out more about Jason Paris and his film projects visit www. T i L i i .com

Tuesday, June 29, 2010

VetCentric One-Click Home Delivery Now Available Through AVImark






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VetCentric, Inc., the nation's largest vet-sponsored provider of home delivery, and McAllister Software Systems®, creators of AVImark® veterinary software, today announced the integration of One-Click Home Delivery into AVImark.

Veterinarians can now offer home delivery of pharmaceuticals, compounded medications, and therapeutic and wellness diets directly through AVImark’s Client Information Display. Prescriptions entered into AVImark are electronically sent to VetCentric, where orders are filled and delivered to the client’s home. Each time a home delivery prescription is filled, the patient medical record is automatically updated in AVImark.

“We’re thrilled to introduce VetCentric home delivery to the 9,500 clinics currently using AVImark,” said Ted Root, CEO at VetCentric. “This seamless integration of VetCentric and AVImark will help clinics run more efficiently and profitably, while maintaining a much higher standard of compliance.”

“This latest AVImark integration with VetCentric is designed to increase compliance and improve patient care by simplifying home delivery and electronically connecting medical records,” said Scott McAllister, president of McAllister Software Systems. “Cutting-edge integrations like this are great examples of how we are committed to the success of each AVImark practice.”

To begin taking advantage of this new integration, veterinarians will need to set up a free account with VetCentric by visiting www.vetcentric.com/signup or by calling 866-838-2368. For more information on AVImark integrations or the latest AVImark release, visit www.avimark.net or call 1-877-838-9273.

About VetCentric

VetCentric, Inc., a privately-held company headquartered in the Baltimore-Washington area, is the only national veterinary-focused pharmacy offering home delivery of FDA- and EPA-approved pharmaceuticals, compounded medications, and therapeutic and wellness diets to pet owners on behalf of veterinary clinics. Its comprehensive suite of services help clinics improve clinic financial performance, provide a trusted alternative to Internet competition, expand treatment options without inventory cost, improve patient health and increase compliance, enhance customer service, and advocate the Veterinarian-Client-Patient Relationship.

In the past 10 years, VetCentric has partnered with more than 9,000 veterinary clinics to fill in excess of 2.5 million orders for nearly 500,000 pet owners. Its pharmacy complies with the licensing and inspection requirements of all states in which it does business. For more information, please visit www.vetcentric.com.

About McAllister Software Systems

McAllister Software Systems, Inc., creators of AVImark, has been delivering industry-leading veterinary software since 1988. Today, AVImark has become the most popular, best-selling practice management software in the veterinary industry. Through award-winning training and technical support, McAllister helps practices reach their greatest potential by using AVImark to its fullest capacity. The company also offers other innovative products and services, such as MSS Data Vault, McAllister Payment Solutions, MSS IT Solutions, MSS Pet I.D. Cards, MSS Reminder Services, PetWise web site design and services, and Veterinary Wholesale Supply. Headquartered in Piedmont, MO, the company employs more than 140 people and offers products and services to 9,500 veterinary clinics in the United States, Canada and South Africa. For more information, visit www.avimark.net.

Friday, June 25, 2010

MIGGS Joins Maroon 5 for Upcoming Shows





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Essential Group Management today announced that Tampa, FL-based pop-rock band MIGGS will be joining Grammy Award-winning rock band Maroon 5 this August for a series of shows, to be performed at Minor League baseball stadiums. MIGGS will share the bill with Maroon 5 on August 28 at Applebee’s Park in Lexington, KY, and August 31 at Fifth Third Field in Dayton, OH.

“Having performed in the past with Maroon 5, we found the energy in the audience was really amazing, so we’re definitely honored and excited to share the stage with them again,” Don Miggs, lead singer and guitarist for MIGGS said.

MIGGS is currently on a nationwide tour in support of their new album, “Wide Awake”, which became available in stores and online on May 18. To learn more, visit www.MiggsMusic.com.

ITF Partners with Beach Tennis USA


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Beach Tennis USA (BTUSA), the organization responsible for the sport of beach tennis in North America, today announced a strategic partnership with The International Tennis Federation (ITF), the world governing body of tennis, to expand the global development of the sport of beach tennis. Under the new agreement, BTUSA may propose tournaments for sanction by the ITF as part of the ITF Beach Tennis Tour. All sanctioned tournaments will contribute to the international player ranking system and appear on the ITF’s official tour calendar.


BTUSA, founded by New York City real estate developer Marc Altheim, launched the first pro beach tennis tour in the U.S. in 2005 and has overseen the sport’s steady domestic growth, mostly through grassroots efforts in South Florida, Southern California, Chicago, and Long Island.


“Beach Tennis USA has done a great job introducing, developing and promoting beach tennis in the U.S. since 2005 and we look forward to combining our knowledge and resources to further grow this exciting and dynamic sport in North America. With the ITF Beach Tennis Tour now in its third year we are thrilled to welcome the 2010 US National Championships onto the calendar, which will be one of only three tournaments this year to offer players maximum ranking points towards the ITF Beach Tennis World Ranking,” said Jackie Nesbitt, Head of Professional Circuits at the ITF.


“We’re very excited to be aligned with the ITF. The success of beach tennis as a truly global pro and recreational sport rests in our ability to unify the many countries and organizations currently playing, and to standardize the rules of play on an international level,” said Marc Altheim, BTUSA’s Founder and Commissioner. “This partnership with the ITF is one major step in that direction,” added Altheim.

World Renowned Physician Launches Dan-e for Women















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Tampa-based Naturalceutical, LLC, today announced the launch of Dan-e™, a breakthrough new nutritional supplement for women. Dan-e™ is made of a patent-pending blend of Pro-Hormones and vital herbs, vitamins and minerals that are the essential building blocks of energy, passion and healthy hormonal balance. Made with all-natural ingredients, Dan-e™ is designed to help women live a more active, fulfilling lifestyle by day, while igniting passion and desire by night. Developed for women by award-winning physician Daniel S. Stein, M.D., F.A.C.O.G., Dan-e™ is now available for online purchase at www.dan-e.com. “Dan-e™ is all about helping to improve the quality of life for women everywhere,” Dr. Stein said. Clinical studies have proven that Dan-e™ improves energy and mood, increases desire and passion, supports optimal women’s health and helps to relieve normal PMS or menopausal symptoms when taken as directed. “Dan-e™ is really a life-changing supplement, restoring energy to women who need it, whether they’re a corporate CEO or a full-time mom,” added Stein. Dr. Stein’s research has shown that aging and stress can decrease women’s natural hormones and vital nutrients. Dan-e™ replaces these nutrients to help relieve symptoms such as stress, anxiety, insomnia, moodiness, hot flashes, lack of energy, cramps and more. To learn more or to order your supply of Dan-e™, visit www.dan-e.com.

Q.bel Exhibits at Summer Fancy Food Show


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Nyack, New York-based Q.bel Foods, makers of all-natural chocolate wafer rolls and wafer bars, today announced they will be exhibiting at the Summer Fancy Food Show on Sunday, June 27 to Tuesday, June 29, 2010. Q.bel will be announcing the addition of two new varieties to their wafer bar line: “Double Dark Chocolate 70%” (vegan) and “Mint Dark Chocolate” at Booth #4529 at the Summer Fancy Food Show, held this year at the Jacob Javits Center located at 655 West 34th Street in New York.

These healthy indulgences are perfect for anyone who wishes to enjoy a rich, decadent chocolate candy bar that is free of the chemical additives found in most commercially produced chocolate. The new flavors of chocolate wafer bars join the existing varieties, which include “Milk Chocolate”, “Dark Chocolate” and “Peanut Putter” wafer bars and wafer rolls. All Q.bel products are made with all-natural ingredients and contain no preservatives, artificial colors or flavors, hydrogenated oils, nor high-fructose corn syrup. Q.bel’s wafer bars are covered in Belgian chocolate, and the wafer rolls have a crispy cookie inside. The company plans to add additional varieties in early 2011, including a line of gluten-free Q.bel.

Q.bel all-natural wafer bars and rolls were launched in January 2009, with an initial national rollout by Whole Foods Market. Since then, many other leading retailers in the health and natural foods industries have selected Q.bel in response to consumer demand for healthier, great-tasting snacks. In the twelve months ending in December 2009, Q.bel sold over 1 million candy bars and has already attained the number one rank in the “All-Natural Chocolate Wafer” category.

Q.bel products are available nationwide in all Whole Foods Markets, many specialty and natural food stores and regional co-ops, and retail for $1.29-$1.59. For more information about Q.bel, visit www.Qbelfoods.com or follow them on Twitter at twitter.com/QbelChocolate.

Thursday, June 17, 2010

Monday, June 7, 2010

Liqui-Site Names Richard A. Feldman Senior Account Director






Liqui-Site Designs, Inc. announced today that it has acquired new central offices on Burd Street in downtown Nyack, NY. With the firm presently in growth mode, Richard A. Feldman has also been named Senior Account Director, and will be responsible for new business development in a variety of targeted vertical markets.

Feldman has worked for firms such as ProImage America, U.S. Health Club, Carleton-Barnett and Marketing Dynamics, as well as his own packaging design company, Special Graphics. He brings over 25 years of experience to Liqui-Site Designs, Inc. with knowledge and practical experience in publishing, food and beverage, beauty, wellness and health care.


According to Kelly Campbell, President and Creative Director of Liqui-Site, “Rick has collaborated with us on various projects over the last seven years. His proven management, brand marketing and sales experience will both strengthen the underpinnings of the firm and deliver greater benefit to new clients across the country. I’m excited to welcome him to the management team at our new location as we expand our capabilities to meet the changing needs of today’s businesses.”


Upon joining the firm, Feldman said, “With our expanded headquarters, I’ll be able to guide new clients with the services needed for long-term brand success, including graphic design, website development, search engine optimization, inbound marketing, social media management and website maintenance. For businesses and organizations looking to hire the ‘right’ brand marketing firm, Liqui-Site is it.”

Liqui-Site’s new offices are located at 62 Burd Street, Nyack, NY 10960. The corporate mailing address remains at P.O. Box 777, Nyack, NY 10960.



About Liqui-Site Designs Inc.
Since 2003, Liqui-Site Designs Inc. is an award-winning brand marketing firm based in New York, specializing in graphic design, custom website development, search engine optimization and inbound marketing. The company serves start-ups, small and medium-sized businesses, and non-profit organizations across the United States and abroad.
For more information, visit www.liqui-site.com or call (845) 353-7771
.

Thursday, June 3, 2010

Beach Tennis USA Comes To The U.S. Open



Sand for Beach Tennis Courts is delivered to the USTA Billie Jean King National Tennis Center in Flushing Meadow - Corona Park.

Beach Tennis is showing strong signs of growth in 2010. With major tennis events including the French Open, Sony Ericsson and plans for the Western & Southern in Cincinnati, The US Open Site for beach tennis will be in the shadow of Arthur Ashe Stadium.

Jim Lorenzo, president of Beach Tennis USA was on hand to capture this image of the first sand delivered. "This is another huge step for Beach Tennis USA," said Lorenzo.

To learn more about Beach Tennis USA, click here.



Thursday, May 27, 2010

Thursday, May 13, 2010

The Biggest Loser’s Filipe and Sione Fa And Adina Holistics™ Declare Holistic Warfare On Sugary, Artificial Beverages



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San Francisco-based Adina for Life, Inc., creators of Adina beverages, today announced that Filipe Fa and Sione Fa, contestants from Season 7 of NBC’s “The Biggest Loser”, will make an appearance at Whole Foods Market Scottsdale, located at 7111 E. Mayo Blvd in Phoenix, AZ on Saturday, May 22 from 11:00 AM to 3:00 PM. The Fas will share tips on how to eat right and stay fit and prepare your bodies for beach season. The Fas, Mesa, AZ residents and cousins who lost a combined total of 255 lbs during their time on “The Biggest Loser”, have joined the Adina Team as their newest Brand Ambassadors to take a stand against the myriad of artificially sweetened, High Fructose Corn Syrup-filled beverages that proliferate the coolers of convenient stores across America.

"When I weighed 360 lbs., I never really bothered reading the labels of the beverages I drank. The calories can really add up with those super-sugary sodas and sports drinks," said Filipe Fa. "Now I'm hyper-aware of what's on the label. When I tasted Adina Holistics, I was amazed at just how much great flavor they packed into a low-sugar drink."

Adina Holistics™, like all Adina for Life beverages, were inspired by a vision of a world that “Drinks No Evil”. The company, which makes beverages for the consumer who is both health-conscious and passionate about good taste, is led by former Odwalla® founder and CEO, Greg Steltenpohl, and former SoBe® founder, John Bello.

About Adina for Life, Inc:
Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla®, and SoBe®. Inspired by the vision to create a world that “Drinks No Evil,” these industry innovators came together to grow Adina and change the way the world does business—one drink at a time. The company is dedicated to producing great-tasting, better-for-you fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

Adina for Life, Inc. has three product lines: Adina Holistics™ Herbal Elixirs, Baristas Brews™ All-Natural Coffee Drinks, and Organic Tribal Blends ™, Coffee Drinks. For more information or to follow Adina Holistics on Twitter, visit www.adinaworld.com.

CLICK HERE to follow the Adina Monkey on Twitter.

Wednesday, May 5, 2010

Nailbidder.com...The Adventures of Rusty the Nail, Episode 1



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Wednesday, April 28, 2010

MIGGS Inks Deal With Variety Artists International






Essential Group Management today announced they have signed Variety Artists International Inc. as the booking agency for Tampa, FL-based pop-rock band MIGGS. The band is currently on a nationwide club tour in support of their fourth album, “Wide Awake,” which becomes available in stores on May 18.

“We are confident that we have what it takes to take MIGGS to the next level. We look forward to a long and lasting partnership,” said Zach Mullinax, of Variety Artists International, whose portfolio includes 311, MC Hammer and Incubus.

About MIGGS
The rock trio MIGGS is comprised of career musicians Don Miggs (guitar/lead vocals), Michael Lombardo (bass/vocals) and Ryan Scarbrough (drums/vocals). The band achieved national notoriety with the singles "Perfect" and "I Believe" which reached No. 66 and No. 82, respectively, on Billboard's Hot AC chart. MIGGS has opened for notable acts like Maroon 5, Train, Duran Duran, and Aerosmith. Their fourth album, “Wide Awake” is available in stores May 18. To learn more, visit www.MiggsMusic.com.

Tuesday, April 6, 2010

Adina for Life, Inc. Announces $14 Million Investment Led by Dallas-Based CIC Partners


San Francisco-based Adina for Life, Inc., creators of Adina beverages, today announced the completion of a $14 million round of equity financing. Leading this newest round is Dallas, TX-based CIC Partners, which includes former PepsiCo Chairman and CEO Roger Enrico, and Michael Rawlings, former President at Pizza Hut, Inc. Other investor partners include Sherbrooke Capital, Pacific Community Ventures, Good Capital, and Seraph Capital—all investors in previous rounds, as well as many of Adina’s distributor partners.

Adina for Life will utilize this newest round of investment capital to bolster national distribution of its flagship line of organic, fruit-infused herbal beverages, Adina Holistics™, which was recently named “Best Non-Carbonated Beverage” by Beverage Spectrum Magazine at the 2009 BevNet Awards. “After 10 months of due-diligence, we are confident that the strong combination of proven talent and a superior product will successfully compete in a very crowded marketplace”, said Michael Rawlings, managing partner at CIC Partners. Rawlings added that “John Bello knows how to develop and deliver what today’s consumers want.”

Adina’s management team also received a major upgrade last month with the addition of new President and Chief Operating Officer, Norman E. Snyder. Snyder served as COO at SoBe Beverage, where he worked closely with Adina for Life CEO and beverage industry icon John Bello. “Norm is a multi-faceted executive who learned the business from the ground up—a person who will add tremendous value and experience to the team,” said John Bello. Bello added that Snyder was instrumental in the growth and development of SoBe, leading up to that brand’s acquisition by PepsiCo in 2001 for $370 million. “I can’t think of anyone else better suited for this position than Norm and I’m thrilled he’s on board.”

Roger Enrico, former Chairman and CEO of PepsiCo and Chairman of Dreamworks Animation SKG, and Rawlings will assume board positions with Adina. “I’m enthusiastic about this newest venture and to be joining forces with John Bello and his team,” said Enrico. “In the changing face of today’s beverage market you win by aligning yourself with the right people…Adina has all the ingredients to rise above the competitive clutter.”

Since the company’s inception, Adina has always attracted socially responsible investment partners, including Boston-based Sherbrooke Capital, and San Francisco Bay-area groups such as Good Capital and Pacific Community Ventures. “We are excited about the potential of Adina Holistics, which represents a healthy, organic product that has broad appeal to trend-setting and responsible consumers across the country,” said Penelope Douglas, President at Pacific Community Ventures. “Adina is breaking the mold by offering great tasting, light and refreshing beverages made with all natural, Fair Trade ingredients from around the world.”

CLICK HERE to follow Adina on Twitter.

Sunday, March 14, 2010

Adina Holistics Rocks 2010 Natural Products EXPO West



Adina for Life Brand Ambassadors and "Biggest Loser" contestants, Filipe and Sione Fa, turned a few heads at EXPO West when they launched into the Haka, a traditional island war chant.



At EXPO West, Adina for Life also introduced new President and Chief Operating Officer, Norman Snyder (second to left). Snyder served as COO at Rheingold Brewing Company and SoBe Beverage, where he worked closely with Adina for Life CEO and beverage industry icon John Bello.












And check out the new flavor of Holistics--Jade Green Tea with Tulsi, available in stores everywhere.

CLICK HERE to follow the Adina Monkey on Twitter.

CLICK HERE to find Adina Holistics in a store near you.

Friday, March 12, 2010

Adina For Life Unveils Two New Varieties of Holistics™ At 2010 Natural Products EXPO West The




The “Drink No Evil” Team Introduces New President, Norman Snyder








San Francisco-based Adina for Life, Inc., creators of Adina beverages, today announced it will exhibit at the 2010 Natural Products EXPO West, at the Anaheim Convention Center, in Anaheim, CA. At EXPO West, Adina will unveil two new flavors in its line of 100% USDA Organic, Fair Trade, fruit-infused herbal beverages, “Adina Holistics™”—Jade Green Tea with Tulsi, and Coconut Guava with Lychee.

Joining the Adina team at Expo West are brand ambassadors and contestants from NBC’s “The Biggest Loser”, Filipe Fa and Sione Fa. The Fas will be on hand to discuss how they lost a combined 360 lbs, and how they have kept that weight off through a highly disciplined program of exercise and healthy eating and drinking habits—including the elimination of beverages containing High-Fructose Corn Syrup.

Adina’s management team also received a major upgrade this month with the addition of new President and Chief Operating Officer, Norman Snyder. Snyder, who was most recently President and Chief Executive Officer of High Falls Brewing Company, in Rochester New York, has over 15 years of senior- level management experience in the beverage industry. He also served as COO at Rheingold Brewing Company and SoBe Beverage, where he worked closely with Adina For Life CEO and beverage industry icon, John Bello.

In May of 2009, Adina For Life introduced Adina Holistics™ Herbal Elixirs in California and Northeast test-markets. By year-end, it was clear Adina had succeeded in creating a winner; defining an entirely new beverage category supported by a motivated and capable DSD network. “Holistics actually outperformed SoBe in its first year in business,” said John Bello, Adina’s acting CEO and founder of SoBe Beverage. “Holistics is on trend with what consumers and retail buyers want, while providing independent distributors with a brand that can compete in a market in need of some excitement.”

Adina Holistics™ uses adaptogenic herbal extracts known to exert a normalizing influence on the body with flavors that include: Pomegranate Acai with Yumberry, Cranberry Grapefruit with Goji, Mango Orange with Chamomile, Blackberry Hibiscus with Rooibos, Passion Peach with Amalaki. New flavors, which will launch in March 2010, include Coconut Guava with Lychee and Jade Green Tea with Tulsi.

With market earnings gained during the first eight months since Adina Holistics™ was introduced, the Adina management team made several swift modifications and enhancements to the formulas and packaging to further improve performance in 2010. Those changes included flavor and packaging improvements to give Adina Holistics™ an even more competitive taste profile, stronger shelf presence, and differentiation within the six-variety fruit-infused herbal elixir lineup. “I’m confident in all the improvements and believe we have all the pieces in place to get the monkey howling in 2010,” says Bello.


About Adina for Life, Inc:
Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla®, and SoBe®. Inspired by the vision to create a world that “Drinks No Evil”, these industry innovators came together to grow Adina and change the way the world does business—one drink at a time. The company is dedicated to producing great-tasting, better-for-you, fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

Adina for Life, Inc. has three product lines: Adina Holistics™ Herbal Elixirs, Barista Brews™ All-Natural Coffee Drinks, and Organic Tribal Blends™ Coffee Drinks. For more information or to follow Adina Holistics on Twitter, visit www.adinaworld.com.

Beach Tennis USA to Host International Open Tournament At 2010 Sony Ericsson Open, March 27-28




Beach Tennis USA®, the organization responsible for launching the sport of beach tennis in North America, in partnership with Vision Italia, the leading European beach tennis paddle supplier, will host a two-day international open beach tennis tournament, March 27-28, at the site of the Sony Ericsson Open, in Key Biscayne, FL. The tournament, which features a total prize purse of $3,000, marks the fifth straight year BTUSA has held an event at the Sony Ericsson Open, and their first joint venture with Vision Italia. Competitors in all divisions can register to play at www.BeachTennisUSA.net. Early registration is encouraged, as player space is limited and available on a first come first serve basis.


Pro Doubles division pool play will take place on Saturday, March 27, 9:00 a.m., at Crandon Park South Beach, directly in front of the cabanas. Registration fees are $65 per person. BTUSA members can register at the reduced fee of $50 per person. Mixed Pro Doubles division players can check in at 3:00 p.m. Registration fees for Mixed Pro Doubles division are $40 per team (BTUSA members pay $30 per team).


On Sunday, March 28, players advancing to the quarterfinals of the Pro Doubles divisions will begin match play at 9:00 a.m., on the site of the Sony Ericsson Open. The Women’s Pro Doubles final will take place at 2:00 p.m. and the Men’s final at 5:00 p.m.


“We’re very excited to bring an all-paddle beach tennis event to the Sony Ericsson Open this year,” said Marc Altheim, Founder and Commissioner at Beach Tennis USA, referring to the organization’s decision to convert from standard tennis racquets to beach tennis paddles as the official tournament equipment for the 2010 season. “We’re hopeful this tournament with Vision Italia will be the first of many joint ventures that will help spread the word about competitive and recreational beach tennis throughout the U.S.,” added Altheim.


Additionally, first-time players can register online to compete in the Amateur Doubles division, which will be played on Sunday, March 28, at 9:00 a.m., at Crandon Park South Beach. Registration fees for the Amateur division are $40 per team ($30 per team for BTUSA members).


On Monday, March 29, BTUSA will hold a paddle instructor certification class, hosted by two-time BTUSA National Champions, and reigning European Champions, Matteo Marighella and Alex Mingozzi. Upon completion of the full-day course, graduates will earn a BTUSA teaching certificate, and be eligible to work as an instructor at any of BTUSA’s “Places 2 Play”. The cost of the certification course is $150 per person. Participants in the course will also receive USPTR beach tennis instructor certification. For more information, contact Jim Lorenzo at jlorenzo@beachtennisusa.net.


About Beach Tennis USA

Beach tennis, which was launched in the U.S. as a pro and recreational sport in 2005 by real estate developer Marc Altheim, combines tennis and beach volleyball into one exciting and fast-paced game. Now in its sixth season, Beach Tennis USA has established itself as the leading pioneer of American beach tennis. The company continues to grow by adding new certified “Places 2 Play” in various U.S. cities and is the one of the leading suppliers of beach tennis paddles, nets and apparel. To learn more about this fast-growing sport, or to join the movement, visit www.beachtennisusa.net.


About The Sony Ericsson Open

The 2010 Sony Ericsson Open will be played March 22-April 4 at the Tennis Center at Crandon Park in Miami. The combined event, founded by Butch Buchholz in 1985, is owned and operated by IMG. The Sony Ericsson Open is one of nine ATP Masters Series events on the ATP calendar, a Premier Mandatory event on the Sony Ericsson WTA TOUR calendar, and features the top men's and women's tennis players in the world. In 2009 British standout Andy Murray defeated Novak Djokovic for his first Sony Ericsson Open title, while rising Belarusian star Victoria Azarenka knocked off Serena Williams to capture her first title in Miami. For ticket information, call (305) 442-3367 or visit the website at www.sonyericssonopen.com.