San Francisco-based Adina for Life, Inc., creators of Adina beverages, exhibited at the 2009 Natural Products EXPO East in Boston, MA to promote the launch of its new line of herbal elixirs, “Adina Holistics™”. Inspired by a vision of a world that “Drinks No Evil”, the Adina team, comprised of seasoned beverage industry veterans that include the Founders of Odwalla® and SoBe®, have created the new line of herbal beverages for the health conscious individual looking for an alternative to sugary energy drinks.
Acknowledging the growing awareness and acceptance of holistic and natural health by U.S. consumers, “Adina for Life” created the line of Holistic drinks that will tap into the 5,000 year old “emerging trend” of Ayurveda. Adina Holistics™ uses adaptogenic herbal extracts known to exert a normalizing influence on the body with flavors that include: “Honey Lemon Aloe”, “Mango Orange Chamomile”, “Blackberry Hibiscus”, “Peach Amalaki” and “Honey Eucalyptus” in addition to the new flavors that were launched last month, “Grapefruit Goji” and “Pomegranate Açaí”.
The unveiling of the new product line coincides with the launch of the company’s website, www.AdinaWorld.com, which was built to maximize consumer participation and real-time brand emersion, utilizing existing web 2.0 technologies, connecting communities and inspiring participation. The site features integrated Flickr Photostreams, Facebook Pages and Twitter accounts, and comprehensive product information that actively cross-links ingredients throughout the web.
Adina showcased Holistics and Natural Highs, its line of delicious, Fair Trade coffee energy drinks.
Adina for Life CEO John Bello and Chairman/Co-Founder Greg Steltenpohl interviewed by Dr. Pat of The Dr. Pat Show.
Here's Melissa, from Connecticut. She responded to our Twitter request and came by the booth to screech like a monkey. For her efforts, she got an Adina Swag Bag, full of monkey-emblazoned apparel.
CLICK HERE to learn more about Adina Holistics.
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