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Beach Tennis USA®, the organization responsible for launching the sport of beach tennis in North America, and the EVP® Tour, the largest pro-am beach volleyball attraction in America, today announced a joint venture that will bring both sports together for a 10-city national tour in 2010.
“Combining beach volleyball and beach tennis together under one tour banner just makes sense on so many levels,” said Ross Balling, Founder and President of EVP Tour. Balling, who launched EVP in 1994, said he feels that through obvious economies of scale both groups, who host their events on sand volleyball courts using similar net systems, stand to gain as they plan their 2010 seasons. “Together, we can package a tour that allows our corporate partners to reach a larger, more diverse mix of their core audience. I think this tour will create a kind of beach lifestyle activation platform that has not been done before,” Balling added.
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