The Biggest Loser’s Filipe and Sione Fa And Adina Holistics™ Declare Holistic Warfare On Sugary, Artificial Beverages

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San Francisco-based Adina for Life, Inc., creators of Adina beverages, today announced that Filipe Fa and Sione Fa, contestants from Season 7 of NBC’s “The Biggest Loser”, will make an appearance at Whole Foods Market Scottsdale, located at 7111 E. Mayo Blvd in Phoenix, AZ on Saturday, May 22 from 11:00 AM to 3:00 PM. The Fas will share tips on how to eat right and stay fit and prepare your bodies for beach season. The Fas, Mesa, AZ residents and cousins who lost a combined total of 255 lbs during their time on “The Biggest Loser”, have joined the Adina Team as their newest Brand Ambassadors to take a stand against the myriad of artificially sweetened, High Fructose Corn Syrup-filled beverages that proliferate the coolers of convenient stores across America.

"When I weighed 360 lbs., I never really bothered reading the labels of the beverages I drank. The calories can really add up with those super-sugary sodas and sports drinks," said Filipe Fa. "Now I'm hyper-aware of what's on the label. When I tasted Adina Holistics, I was amazed at just how much great flavor they packed into a low-sugar drink."

Adina Holistics™, like all Adina for Life beverages, were inspired by a vision of a world that “Drinks No Evil”. The company, which makes beverages for the consumer who is both health-conscious and passionate about good taste, is led by former Odwalla® founder and CEO, Greg Steltenpohl, and former SoBe® founder, John Bello.

About Adina for Life, Inc:
Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla®, and SoBe®. Inspired by the vision to create a world that “Drinks No Evil,” these industry innovators came together to grow Adina and change the way the world does business—one drink at a time. The company is dedicated to producing great-tasting, better-for-you fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

Adina for Life, Inc. has three product lines: Adina Holistics™ Herbal Elixirs, Baristas Brews™ All-Natural Coffee Drinks, and Organic Tribal Blends ™, Coffee Drinks. For more information or to follow Adina Holistics on Twitter, visit www.adinaworld.com.

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Q.bel Unveils Two New Healthy Indulgences

Line of All-Natural Chocolate Wafer Bars Adds Double Dark 70% Chocolate and Mint Dark Chocolate Varieties

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Nyack, New York-based Q.bel Foods, makers of all-natural chocolate wafer rolls and wafer bars, today announced the addition of two new varieties to their wafer bar line: “Double Dark Chocolate 70%” (vegan) and “Mint Dark Chocolate”. These healthy indulgences are perfect for anyone who wishes to enjoy a rich, decadent chocolate candy bar that is free of the chemical additives found in most commercially produced chocolate.

The new flavors of chocolate wafer bars join the existing varieties, which include “Milk Chocolate”, “Dark Chocolate” and “Peanut Putter” wafer bars and wafer rolls. All Q.bel products are made with all-natural ingredients and contain no preservatives, artificial colors or flavors, hydrogenated oils, or high-fructose corn syrup. Q.bel’s wafer bars are covered in Belgian chocolate, and the wafer rolls have a crispy cookie inside. The company plans to add additional varieties in the spring of 2010.

The Q.bel product line was launched in January 2009, with an initial national rollout by Whole Foods. Since then, the product line has been selected by many leading retailers in the health and natural foods industry. In the twelve months ended December 2009, Q.bel sold over 1 million candy bars and has already attained the number one rank in the “All-Natural Chocolate Wafer” category.

Q.bel is available nationwide in all Whole Foods Markets and many specialty stores and retails for $1.29-$1.59. For more information about Q.bel, visit www.QbelFoods.com or follow them on Twitter at www.twitter.com/QbelChocolate.


About Q.bel
Since January 2009, Nyack, NY-based Q.bel Foods has been making healthy indulgences for consumers looking to satisfy their chocolate craving without all the high-fructose corn syrup, preservatives, artificial colors, flavors and hydrogenated oils found in most mass produced candy. The company’s mantra, printed on every package, is: “Be True. Be Honest. Be Good.”, and is Q.bel’s commitment to making the world’s best tasting, all-natural chocolate candy bars. Learn more at www.QbelFoods.com.