Adina Holistics and Biggest Loser Contestants on NBC Grand Rapids

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The Biggest Loser’s Filipe and Sione Fa And Adina Holistics™ Declare Holistic Warfare On Sugary, Artificial Beverages

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San Francisco-based Adina for Life, Inc., creators of Adina beverages, today announced that Filipe Fa and Sione Fa, contestants from Season 7 of NBC’s “The Biggest Loser”, will make an appearance at Whole Foods Market Scottsdale, located at 7111 E. Mayo Blvd in Phoenix, AZ on Saturday, May 22 from 11:00 AM to 3:00 PM. The Fas will share tips on how to eat right and stay fit and prepare your bodies for beach season. The Fas, Mesa, AZ residents and cousins who lost a combined total of 255 lbs during their time on “The Biggest Loser”, have joined the Adina Team as their newest Brand Ambassadors to take a stand against the myriad of artificially sweetened, High Fructose Corn Syrup-filled beverages that proliferate the coolers of convenient stores across America.

"When I weighed 360 lbs., I never really bothered reading the labels of the beverages I drank. The calories can really add up with those super-sugary sodas and sports drinks," said Filipe Fa. "Now I'm hyper-aware of what's on the label. When I tasted Adina Holistics, I was amazed at just how much great flavor they packed into a low-sugar drink."

Adina Holistics™, like all Adina for Life beverages, were inspired by a vision of a world that “Drinks No Evil”. The company, which makes beverages for the consumer who is both health-conscious and passionate about good taste, is led by former Odwalla® founder and CEO, Greg Steltenpohl, and former SoBe® founder, John Bello.

About Adina for Life, Inc:
Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla®, and SoBe®. Inspired by the vision to create a world that “Drinks No Evil,” these industry innovators came together to grow Adina and change the way the world does business—one drink at a time. The company is dedicated to producing great-tasting, better-for-you fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

Adina for Life, Inc. has three product lines: Adina Holistics™ Herbal Elixirs, Baristas Brews™ All-Natural Coffee Drinks, and Organic Tribal Blends ™, Coffee Drinks. For more information or to follow Adina Holistics on Twitter, visit www.adinaworld.com.

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Adina Holistics Rocks 2010 Natural Products EXPO West

Adina for Life Brand Ambassadors and "Biggest Loser" contestants, Filipe and Sione Fa, turned a few heads at EXPO West when they launched into the Haka, a traditional island war chant.



At EXPO West, Adina for Life also introduced new President and Chief Operating Officer, Norman Snyder (second to left). Snyder served as COO at Rheingold Brewing Company and SoBe Beverage, where he worked closely with Adina for Life CEO and beverage industry icon John Bello.












And check out the new flavor of Holistics--Jade Green Tea with Tulsi, available in stores everywhere.

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Adina Holistics on NBC in Tucson, AZ, with Filipe and Sione FA

The Biggest Losers are at it again. Filipe and Sione talk about Adina Holistics, the new line of herbal teas from Adina For Life, on NBC in Tucson, AZ.

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NBC's Biggest Losers Filipe Fa and Sione Fa with Adina Holistics on NBC Connecticut

Adina Holistics has made its way to Connecticut. Now New Englanders can Drink No Evil.

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Holistics is the organic herbal tea, infused with awesome fruit flavors that goes great with food or on its own.

Filipe Fa and Sione Fa from NBC's "The Biggest Loser" Talk About Adina Holistics in Greenville, NC

Biggest Losers Filipe Fa and Sione Fa are on a nationwide awareness campaign against high fructose-filled beverages. Learn all about Adina Holistics, the new line of organic, herbal beverages. Drink No Evil!





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CLICK HERE to find Adina Holistics in a store near you!

Biggest Losers--Filipe Fa and Sione Fa Declare Holistic Warfare. Join the Team at Adina For Life

Sione Fa and Filipe Fa with Adina For Life CEO, John Bello at the 2009 NACS Show in Las Vegas







Adina for Life, Inc., creators of Adina beverages, today announced that Filipe Fa and Sione Fa, contestants from last season’s “The Biggest Loser” on NBC, have joined the Adina Team as their newest Brand Ambassadors to promote the launch of “Adina Holistics™”, the company's new line of organic, herbal beverages. Adina welcomes the Phoenix, AZ natives, who were fan-favorites on “The Biggest Loser”, as they launch a campaign to take a stand against the myriad of artificially sweetened, High Fructose Corn Syrup-filled beverages that proliferate the coolers of convenient stores across America.




"When I weighed 360 lbs., I never really bothered reading the labels of the beverages I drank. The calories can really add up with those super-sugary sodas and sports drinks," said Filipe Fa. "Now I'm hyper-aware of what's on the label. When I tasted Adina Holistics, I was amazed at just how much great flavor they packed into a low-sugar drink."

CLICK HERE to follow Adina Holistics on Twitter.

In No Particular Order, Episode 71, "Yoga Quotes From The Balloon Boy"

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A podcast by two guys who are absolute authorities on absolutely nothing wax poetic about random topics pulled from Chuck's hat. Occasional guest rants and Podsafe music.

This episode is brought to you by GoToMeeting. Try GoToMeeting free for 30 days! For this special offer, visit www.gotomeeting.com/podcasts

WARNING: This show has nothing to do with public relations for food, beverage, sports, entertainment or consumer products, or the business affairs of BullsEye Public Relations. If you are searching for podcasts that address the daily trials and tribulations of the communications industry, you should look elsewhere. Furthermore, it should be noted that this show may increase both horsepower and torque.

In No Particular Order, Episode 71, “Yoga Quotes From The Balloon Boy”

Balloon Boy, worst ways to die, baseball in November, and registered sex offenders.

This Week’s Music:
Don Shelden- "It Happened In Monterey"
Screwface- "The Crusher"
Wack Ass Egyptians- "Wack Ass Egyptians"
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Filipe Fa and Sione Fa from NBC's "The Biggest Loser" to Become Brand Ambassadors for Adina Holistics

Adina For Life Declares Holistic Warfare
At 2009 NACS Show
Adina Holistics—New Line of Organic, Herbal Elixirs and
“Biggest Losers” Filipe Fa and Sione Fa Lead the Charge
Against Artificial, HFCS-Ladened Beverages.
Drink No Evil!

San Francisco-based Adina for Life, Inc., creators of Adina beverages, today announced its participation at the NACS Show 2009 in Las Vegas, NV on October 20-23, where it will mount an aggressive awareness campaign to promote the launch of its new line of herbal elixirs, “Adina Holistics™”. Taking a stand against the myriad of artificial, High Fructose Corn Syrup-filled beverages that proliferate the coolers of convenient stores across America, Adina Holistics is inspired by a vision of a world that “Drinks No Evil”.

The Adina management team, comprised of seasoned beverage industry veterans that include the Founders of Odwalla® and SoBe®, have created the new line of herbal beverages specifically for consumers who live healthy and active lifestyles, in search of better tasting, better-for-you choices.

“This year’s NACS Show is a great forum for us to champion the ideal that consumers are demanding healthier beverage choices—not just at the health food stores and gyms, but at the corner deli and gas station,” said Greg Steltenpohl, Co-Founder of Adina for Life, Inc. Steltenpohl, who recently brought in SoBe Beverage founder John Bello as Adina’s Acting CEO, will also be on hand at the NACS Show to unveil the new line.

Joining the Adina team at the NACS Show are newly appointed Adina Brand Ambassadors and contestants from season seven of NBC’s “The Biggest Loser”, Filipe Fa and Sione Fa, who will be on hand to sign autographs throughout the show. “When I weighed 360 lbs., I never really bothered reading the labels of the beverages I drank. The calories can really add up with those super-sugary sodas and sports drinks,” said Filipe Fa. “Now I’m hyper-aware of what’s on the label. When I tasted Adina Holistics, I was amazed at just how much great flavor they packed into a low-sugar drink.”

Acknowledging the growing awareness and acceptance of holistic and natural health by U.S. consumers, “Adina for Life” created the line of Holistic drinks that tap into the 5,000-year-old “emerging trend” of Ayurveda. Adina Holistics™ are infused with adaptogenic herbal extracts known to exert a normalizing influence on the body with flavors that include: “Honey Lemon Aloe”, “Mango Orange Chamomile”, “Blackberry Hibiscus”, “Peach Amalaki” and “Honey Eucalyptus” in addition to the new flavors that were launched last month, “Grapefruit Goji” and “Pomegranate Açaí”.

Adina Holistics™ follows the recent successful launch of Adina “Natural Highs™” coffee energy drinks which received the “Best of 2008” award from BevNet.com, Inc., the leading beverage industry publisher. “Natural Highs™” is available in five flavors: “Carmel Kick”, “Vanilla Nutcase”, “Mocha Madness” and “Double Xxpresso”.

Adina Holistics™ was launched in May 2009 in two strategic markets; California and throughout New England with a strong DSD network, many of which collaborated with Adina in the development of the products and packaging. As of September 2009, distribution has expanded to the Midwest in states such as Ohio, Indiana and Illinois, as well Colorado, Nevada, Utah, Arizona, Texas and New Mexico. The company also plans to distribute to locations in New York in late October 2009.

About Adina for Life:
Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla®, and SoBe®. Inspired by the founder vision to create a world that “Drinks No Evil,” these industry innovators came together to grow Adina and change the way the world does business—one drink at a time. The company is dedicated to producing great-tasting, better-for-you fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

Adina natural beverages has three product lines: its newest Adina Holistics™, launched in spring 2009; Natural Highs Coffee Energy; Adina Tribal Blends, an organic fair trade line of exotic gourmet coffees and tea, launched in late 2007. For more information, visit the Adina Web site at www.AdinaWorld.com.

CLICK HERE to follow Adina Holistics on Twitter.